Bilingual Digital Ads Optimization Specialist

Cognizant; Tandil; Hybrid; ARS 700,000 - 1,200,000; Full time

Job summary

Cognizant seeks an Optimization Representative to help advertisers boost performance of digital marketing campaigns through data-driven recommendations and strategic account optimization. You will collaborate with Account Managers, Strategists, and clients across multiple global markets in a hybrid role in Buenos Aires, Argentina.

Responsibilities include optimizing campaigns across Search, Display, Video, Shopping, and App, analyzing performance data, and tailoring assets to business goals

Qualifications

• Degree or progress in marketing, communications, business or related field.
• Professional proficiency in English and Spanish.
• Experience in customer-facing roles or digital marketing environments.
• Understanding of digital advertising concepts and Google Ads basics.
• Advanced Excel for reporting and data interpretation.
• Ability to work in fast-paced, dynamic teams with strong communication.

Responsibilities

• Optimize digital advertising accounts across Search, Display, Video, Shopping, and App campaigns.
• Analyze performance data to identify opportunities for ROI improvements.
• Organize and restructure accounts to align with goals and best practices.
• Provide strategic recommendations and performance insights to internal stakeholders.
• Localize keywords and ad copy considering cultural nuances and objectives.
• Deliver high-quality work within timelines for high-value accounts.
• Support positive customer experiences through clear communication.

Skills

English & Spanish proficiency

Customer-facing experience

Digital marketing concepts

Campaign optimization

Analytical skills

Excel proficiency

Fast-paced environment

Education

Bachelor's degree in Marketing/Communications/Business/Public Relations/Psychology/Sociology or related field

Tools

Google Ads

Google Analytics

Google Tag Manager

Google Workspace (Sheets/Slides/Docs)

Microsoft Excel

Job description

Cognizant seeks an Optimization Representative to help advertisers boost performance of digital marketing campaigns through data-driven recommendations and strategic account optimization. You will collaborate with Account Managers, Strategists, and clients across multiple global markets in a hybrid role in Buenos Aires, Argentina.

Responsibilities include optimizing campaigns across Search, Display, Video, Shopping, and App, analyzing performance data, and tailoring assets to business goals