Performance Marketing Manager - Google Ads, Meta Ads & Paid Acquisition

Pavago; Argentina; Remote; ARS 90.953.000 - 136.430.000; Vollzeit

Zusammenfassung

Pavago is hiring a Performance Marketing Manager to own paid customer acquisition across Google Ads, Meta Ads, LinkedIn Ads, and other paid channels. You will drive strategy, testing, optimization, and reporting to maximize ROAS.

You’ll own budgets, track performance, and collaborate with creative and sales teams to scale profitable campaigns while maintaining US business hours in a remote setup.

Qualifikationen

• 3+ years of performance marketing or paid media experience.
• Hands-on with Google Ads and Meta Ads.
• Experience managing meaningful paid advertising budgets.
• Strong analytical and data-driven decision-making skills.
• Experience with creative and landing-page testing.

Aufgaben

• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads and other paid channels.
• Develop campaign structures, targeting and audience strategies.
• Own advertising budgets, spend allocation and pacing.
• Monitor and improve ROAS, CAC, CPL and CPA.
• Test creatives, messaging, audiences and landing pages.
• Implement and validate conversion tracking and attribution.
• Build weekly and monthly performance reports with actionable insights.
• Identify opportunities to scale profitable campaigns.
• Collaborate with creative, sales and leadership teams.

Kenntnisse

Google Ads

Meta Ads

LinkedIn Ads

Campaign Optimization

Conversion Tracking

Attribution

ROAS

CAC

CPL

CPA

Data-driven

English Communication

Jobbeschreibung

Performance Marketing Manager – Google Ads, Meta Ads & Paid Acquisition | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid customer acquisition and drive profitable growth across digital advertising channels.

This is a hands-on performance role focused on Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, campaign optimization, and ROAS. You’ll own campaigns from strategy and budget allocation through testing, optimization, and reporting.

What You’ll Do

• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid channels
• Develop campaign structures, targeting, and audience strategies
• Own advertising budgets, spend allocation, and pacing
• Monitor and improve CAC, CPL, CPA, ROAS, and conversion rates
• Test creatives, messaging, audiences, and landing pages
• Optimize campaigns based on performance and conversion data
• Implement and validate conversion tracking and attribution
• Build weekly and monthly performance reports with actionable insights
• Identify opportunities to scale profitable campaigns
• Collaborate with creative, sales, and leadership teams

Requirements

• 3+ years of performance marketing or paid media experience
• Strong hands-on expertise with Google Ads and Meta Ads
• Experience managing meaningful paid advertising budgets
• Strong understanding of:
• ROAS and CAC
• CPL and CPA
• Conversion tracking
• Attribution
• Demonstrated success improving ROAS or customer acquisition efficiency
• Strong analytical and data-driven decision-making skills
• Experience with creative and landing-page testing
• Ability to independently manage and optimize paid campaigns
• Strong written and verbal English communication

What Success Looks Like

• Improved ROAS and customer acquisition efficiency
• Lower CAC, CPA, and CPL
• Efficient budget allocation and campaign scaling
• Accurate conversion tracking and attribution

Interview Process

• Initial Screening Call
• Client Interview
• Offer & Onboarding