Content Specialist

Rocket Lab; Buenos Aires; On-site; ARS 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Flexible hours

Work-life balance philosophy

Great work environment

Flexible benefits

Learning & development opportunities

Job summary

Rocket Lab in Buenos Aires is seeking a Content Specialist to own how our products are explained, positioned and brought to market across channels. You’ll work with the Marketing team to set content direction and drive AI-powered automation for content production.

You’ll build messaging, create SEO/content plans, and collaborate with teams across Latin America, North America and Europe to support global and regional initiatives. English and Spanish are required.

Qualifications

• 4+ years in content marketing, ideally B2B tech/adtech/martech/mobile.
• Strong writing and storytelling, able to explain technical products simply.
• Daily use of AI tools (Claude, ChatGPT) and experience building agents or automated workflows.

Responsibilities

• Turn product capabilities into clear positioning, messaging and value propositions for advertisers, agencies, sales teams and partners.
• Lead go-to-market plans for new products/features including content and enablement for Sales and Customer Success.
• Build marketing materials: one-pagers, narratives, case studies, battle cards, product pages.
• Define content strategy and editorial calendar for LinkedIn, Instagram, website, newsletters and other owned channels.
• Own SEO/GEO strategy, track performance and share insights with leadership.
• Collaborate with teams in LATAM, North America and Europe on global/regional projects.

Skills

Content marketing

SEO

AI workflows

Bilingual EN/ES

Storytelling

Tools

HubSpot

No-code tools

APIs

Job description

We’re hiring a Content Specialist in Buenos Aires

At Rocket Lab (part of the MiQ group), we help apps grow through performance technology across Latin America and beyond. We’re now looking for someone to join our Marketing team to own how our products are explained, positioned and brought to market, and to set the direction for our content across channels. We want someone who already uses AI in their day-to-day work to automate as much as possible.

What you’ll do

• Work with our Product Marketing Director to turn product capabilities into clear positioning, messaging and value propositions for advertisers, agencies, sales teams and partners.
• Lead go-to-market plans for new products and features (like CTV performance), from messaging and launch content to Sales and Customer Success enablement.
• Build product marketing materials: one-pagers, pitch narratives, case studies, battle cards and product pages.
• Define the content strategy and editorial calendar for LinkedIn, Instagram, our website, newsletters and other owned channels, including thought leadership content for our executives.
• Own our SEO/GEO strategy, track performance and share insights with leadership.
• Collaborate with teams in Latin America, North America and Europe on global and regional projects.

What we’re looking for

• 4+ years of experience in content marketing, ideally in B2B tech, adtech, martech or mobile.
• Strong writing and storytelling skills, with the ability to explain technical products in simple terms.
• Hands-on knowledge of SEO/GEO and content analytics tools.
  Daily use of AI tools (Claude, ChatGPT) and experience building agents, custom assistants or automated workflows for content production, benchmarks or reporting.
• Advanced English and Spanish, written and spoken.

Nice to have:

• Proven experience taking products to market: positioning, messaging and launch planning
• Knowledge of the mobile app growth ecosystem (UA, programmatic, CTV, Apple Search Ads, MMPs).
• Portuguese.
• Experience with HubSpot and with no-code or scripting tools (n8n, Zapier, Make, Apps Script), or connecting AI tools to data sources through APIs or MCP.

We offer:

• Flexible hours
• Work-life balance philosophy
• Great work environment, an awesome team!
• Flexible benefits to enjoy every month
• Excellent learning & development opportunities

If you’re excited about combining product, content and AI in a team with global reach, we’d love to meet you!