AI-Powered Content & Product Marketing Lead

Rocket Lab Corporation

Buenos Aires

On-site

ARS 92,309,000 - 153,849,000

Full time

3 days ago

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Benefits offered by this job

Flexible hours

Work-life balance philosophy

Great work environment

Flexible benefits

Learning & development opportunities

Job summary

Rocket Lab is seeking a Marketing professional to own how our products are explained, positioned and brought to market, and to set the direction for content across channels. You’ll drive AI-enabled automation and work with teams across Latin America and beyond to scale impact.

You will turn product capabilities into clear messaging, lead GTM plans for new features like CTV, and build a range of marketing materials.

Qualifications

4+ years in content or product marketing in B2B tech.
Proven product-to-market experience: positioning and launches.
Experience leading or coordinating others' work.
Strong writing and storytelling to explain technical products.
Hands-on SEO/GEO and content analytics tools; AI daily usage.
Advanced English and Spanish, written and spoken.

Responsibilities

Turn product capabilities into positioning, messaging and value propositions for advertisers, agencies, sales teams and partners.
Lead go-to-market plans for new products/features from messaging to enablement.
Build product marketing materials: one-pagers, pitch narratives, case studies, battle cards and pages.
Define content strategy and editorial calendar for LinkedIn, Instagram, website, newsletters and other channels.
Lead and coach a Content Marketing Analyst.
Own SEO/GEO strategy, track performance and share insights with leadership.
Collaborate with teams in LATAM, NA and Europe on global/regional projects.