Content & Product Marketing Specialist

Rocket Lab Corporation; Buenos Aires; On-site; ARS 92,309,000 - 153,849,000; Full time

Benefits offered by this job

Flexible hours

Work-life balance philosophy

Great work environment

Flexible benefits

Learning & development opportunities

Job summary

Rocket Lab is seeking a Marketing professional to own how our products are explained, positioned and brought to market, and to set the direction for content across channels. You’ll drive AI-enabled automation and work with teams across Latin America and beyond to scale impact.

You will turn product capabilities into clear messaging, lead GTM plans for new features like CTV, and build a range of marketing materials.

Qualifications

• 4+ years in content or product marketing in B2B tech.
• Proven product-to-market experience: positioning and launches.
• Experience leading or coordinating others' work.
• Strong writing and storytelling to explain technical products.
• Hands-on SEO/GEO and content analytics tools; AI daily usage.
• Advanced English and Spanish, written and spoken.

Responsibilities

• Turn product capabilities into positioning, messaging and value propositions for advertisers, agencies, sales teams and partners.
• Lead go-to-market plans for new products/features from messaging to enablement.
• Build product marketing materials: one-pagers, pitch narratives, case studies, battle cards and pages.
• Define content strategy and editorial calendar for LinkedIn, Instagram, website, newsletters and other channels.
• Lead and coach a Content Marketing Analyst.
• Own SEO/GEO strategy, track performance and share insights with leadership.
• Collaborate with teams in LATAM, NA and Europe on global/regional projects.

Skills

Content marketing

Product marketing

Leadership

Writing & storytelling

SEO / GEO analytics

AI tools usage

English & Spanish

Tools

HubSpot

No-code tools

Job description

At Rocket Lab (part of the MiQ group), we help apps grow through performance technology across Latin America and beyond. We’re now looking for someone to join our Marketing team to own how our products are explained, positioned and brought to market, and to set the direction for our content across channels. We want someone who already uses AI in their day-to-day work to automate as much as possible.

What you’ll do

• Work with our Product Marketing Director to turn product capabilities into clear positioning, messaging and value propositions for advertisers, agencies, sales teams and partners.
• Lead go-to-market plans for new products and features (like CTV performance), from messaging and launch content to Sales and Customer Success enablement.
• Build product marketing materials: one-pagers, pitch narratives, case studies, battle cards and product pages.
• Define the content strategy and editorial calendar for LinkedIn, Instagram, our website, newsletters and other owned channels, including thought leadership content for our executives.
• Lead and coach a Content Marketing Analyst.
• Own our SEO/GEO strategy, track performance and share insights with leadership.
• Collaborate with teams in Latin America, North America and Europe on global and regional projects.

What we’re looking for

• 4+ years of experience in content marketing, product marketing or both, ideally in B2B tech, adtech, martech or mobile.
• Proven experience taking products to market: positioning, messaging and launch planning
• Experience leading or coordinating other people’s work.
• Strong writing and storytelling skills, with the ability to explain technical products in simple terms.
• Hands-on knowledge of SEO/GEO and content analytics tools.
  Daily use of AI tools (Claude, ChatGPT) and experience building agents, custom assistants or automated workflows for content production, benchmarks or reporting.
• Advanced English and Spanish, written and spoken.

Nice to have:

• Knowledge of the mobile app growth ecosystem (UA, programmatic, CTV, Apple Search Ads, MMPs).
• Portuguese.
• Experience with HubSpot and with no-code or scripting tools (n8n, Zapier, Make, Apps Script), or connecting AI tools to data sources through APIs or MCP.

We offer:

• Flexible hours
• Work-life balance philosophy
• Great work environment, an awesome team!
• Flexible benefits to enjoy every month
• Excellent learning & development opportunities

If you’re excited about combining product, content and AI in a team with global reach, we’d love to meet you!