Content & Product Marketing Specialist

Rocket Lab | The App Growth Hub; Tandil; On-site; ARS 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Flexible hours

Work-life balance philosophy

Great work environment

Flexible benefits

Learning & development opportunities

Job summary

Rocket Lab | The App Growth Hub is seeking a Content & Product Marketing Specialist in Buenos Aires to own how our products are explained, positioned and brought to market. You will set the direction for content across channels and leverage AI to automate processes.

In this role you will collaborate with our Marketing team, lead content strategy, create assets for advertisers and partners, and drive SEO performance.

Qualifications

• Turn product capabilities into positioning, messaging and value propositions.
• Lead go-to-market plans and enablement for new products and features.
• Create product marketing materials and content assets.
• Define content strategy and editorial calendar for owned channels.
• Lead and coach a Content Marketing Analyst.
• Own SEO/GEO strategy and share insights with leadership.
• Collaborate across LATAM, NA and Europe on global projects.

Responsibilities

• Work with Product Marketing Director on positioning and messaging.
• Lead GTM plans from messaging to launch content.
• Build one-pagers, case studies, battle cards and product pages.
• Define content calendar for LinkedIn, social, site and newsletters.
• Oversee thought leadership content for executives.
• Coach Content Marketing Analyst.
• Collaborate with regional teams on cross-market initiatives.

Skills

Content marketing

Product marketing

Leadership

SEO/Analytics

Bilingual English/Spanish

AI-driven content production

Tools

Claude/ChatGPT (AI tools)

SEO tools

n8n

Zapier

Make

Apps Script

HubSpot

Job description

We’re hiring a Content & Product Marketing Specialist in Buenos Aires

At Rocket Lab (part of the MiQ group), we help apps grow through performance technology across Latin America and beyond. We’re now looking for someone to join our Marketing team to own how our products are explained, positioned and brought to market, and to set the direction for our content across channels. We want someone who already uses AI in their day-to-day work to automate as much as possible.

What You’ll Do

• Work with our Product Marketing Director to turn product capabilities into clear positioning, messaging and value propositions for advertisers, agencies, sales teams and partners.


• Lead go-to-market plans for new products and features (like CTV performance), from messaging and launch content to Sales and Customer Success enablement.


• Build product marketing materials: one-pagers, pitch narratives, case studies, battle cards and product pages.


• Define the content strategy and editorial calendar for LinkedIn, Instagram, our website, newsletters and other owned channels, including thought leadership content for our executives.


• Lead and coach a Content Marketing Analyst.


• Own our SEO/GEO strategy, track performance and share insights with leadership.


• Collaborate with teams in Latin America, North America and Europe on global and regional projects.

What We’re Looking For

• 4+ years of experience in content marketing, product marketing or both, ideally in B2B tech, adtech, martech or mobile.


• Proven experience taking products to market: positioning, messaging and launch planning


• Experience leading or coordinating other people’s work.


• Strong writing and storytelling skills, with the ability to explain technical products in simple terms.


• Hands-on knowledge of SEO/GEO and content analytics tools. Daily use of AI tools (Claude, ChatGPT) and experience building agents, custom assistants or automated workflows for content production, benchmarks or reporting.


• Advanced English and Spanish, written and spoken.

Nice to have:

• Knowledge of the mobile app growth ecosystem (UA, programmatic, CTV, Apple Search Ads, MMPs).


• Portuguese.


• Experience with HubSpot and with no-code or scripting tools (n8n, Zapier, Make, Apps Script), or connecting AI tools to data sources through APIs or MCP.

We offer:

• Flexible hours


• Work-life balance philosophy


• Great work environment, an awesome team!


• Flexible benefits to enjoy every month


• Excellent learning & development opportunities

If you’re excited about combining product, content and AI in a team with global reach, we’d love to meet you!