AI-Driven Content & Product Marketing Specialist

Rocket Lab | The App Growth Hub; Tandil; On-site; ARS 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Flexible hours

Work-life balance philosophy

Great work environment

Flexible benefits

Learning & development opportunities

Job summary

Rocket Lab | The App Growth Hub is seeking a Content & Product Marketing Specialist in Buenos Aires to own how our products are explained, positioned and brought to market. You will set the direction for content across channels and leverage AI to automate processes.

In this role you will collaborate with our Marketing team, lead content strategy, create assets for advertisers and partners, and drive SEO performance.

Qualifications

• Turn product capabilities into positioning, messaging and value propositions.
• Lead go-to-market plans and enablement for new products and features.
• Create product marketing materials and content assets.
• Define content strategy and editorial calendar for owned channels.
• Lead and coach a Content Marketing Analyst.
• Own SEO/GEO strategy and share insights with leadership.
• Collaborate across LATAM, NA and Europe on global projects.

Responsibilities

• Work with Product Marketing Director on positioning and messaging.
• Lead GTM plans from messaging to launch content.
• Build one-pagers, case studies, battle cards and product pages.
• Define content calendar for LinkedIn, social, site and newsletters.
• Oversee thought leadership content for executives.
• Coach Content Marketing Analyst.
• Collaborate with regional teams on cross-market initiatives.

Skills

Content marketing

Product marketing

Leadership

SEO/Analytics

Bilingual English/Spanish

AI-driven content production

Tools

Claude/ChatGPT (AI tools)

SEO tools

n8n

Zapier

Make

Apps Script

HubSpot

Job description

Rocket Lab | The App Growth Hub is seeking a Content & Product Marketing Specialist in Buenos Aires to own how our products are explained, positioned and brought to market. You will set the direction for content across channels and leverage AI to automate processes.

In this role you will collaborate with our Marketing team, lead content strategy, create assets for advertisers and partners, and drive SEO performance.