B2B Saas Digital Marketing Lead (Ai, Abm, Growth)

AscentPath.AI; Buenos Aires; On-site; ARS 208,333,000 - 297,619,000; Full time

Job summary

AscentPath.AI is seeking a Regional Marketing Lead for LATAM to develop and execute marketing strategies across the region, boosting brand awareness, demand, and revenue growth. You will act as a hands-on contributor, shaping campaigns and collaborating with global and local teams.

The role reports to the Head of Global Marketing and is based in Brazil, with a strong emphasis on driving measurable impact in a fast-paced tech environment.

Qualifications

• The Regional Marketing Lead is responsible for developing and executing marketing strategies within the assigned region to increase brand awareness, generate demand, drive lead generation, and support revenue growth.
• This is a hands‑on role designed for a resourceful and self‑motivated marketer who thrives as an individual contributor.

Responsibilities

• Develop and execute LATAM marketing strategies to boost brand awareness and revenue.
• Generate demand and drive regional lead generation through targeted campaigns.
• Collaborate with global and local teams to implement integrated marketing programs.

Job description

Regional Marketing Lead, LATAM

Hoy

Role: Regional Marketing Lead, LATAM
Department: Marketing
Reports To: Head of Global Marketing
Location: Brazil
Date: September 2026

Role Overview

The Regional Marketing Lead is responsible for developing and executing marketing strategies within the assigned region to increase brand awareness, generate demand, drive lead generation, and support revenue growth. This is a hands‑on role designed for a resourceful and self‑motivated marketer who thrives as an individual contributor. The position has