B2B SaaS Digital Marketing Lead (AI, ABM)

Testily; Argentina; Remote; ARS 1,200,000 - 2,400,000; Full time

Job summary

Testily, backed by Tudip Technologies Pvt. Ltd, seeks a hands-on Digital Marketing Manager to own and execute the strategy for building brand awareness and enterprise lead generation. You will collaborate with Product, Sales, and Leadership, independently managing campaigns from concept to optimization.

The ideal candidate has 5+ years in B2B SaaS marketing, strong SEO/SEM, content marketing, and analytics skills. This is an IC role with a focus on growth and revenue support.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of hands-on digital marketing experience in B2B SaaS, AI, cloud, or enterprise software.
• Proven success in enterprise lead generation and demand generation.
• Experience managing digital campaigns independently.
• Strong knowledge of SEO, SEM, content marketing, email marketing, and marketing automation.
• Excellent written communication and storytelling skills.
• Strong analytical and project management skills.

Responsibilities

• Develop and execute the digital marketing strategy to drive brand awareness and enterprise leads.
• Plan and manage demand generation, ABM, and multi-channel campaigns.
• Create compelling content including blogs, case studies, and product messaging.
• Own website optimization, SEO initiatives, and landing page performance.
• Manage paid media across Google, LinkedIn, YouTube, and remarketing campaigns.
• Collaborate with product, sales, customer success, and leadership to align campaigns with goals.
• Measure, analyze, and optimize campaign performance using analytics and dashboards.

Skills

Digital marketing strategy

Lead generation

Content marketing

SEO/SEM

Marketing analytics

Project management

Written communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Google Ads

LinkedIn Campaign Manager

Search Console

Tag Manager

HubSpot

Salesforce Marketing Cloud

Marketo

Job description

Testily, backed by Tudip Technologies Pvt. Ltd, seeks a hands-on Digital Marketing Manager to own and execute the strategy for building brand awareness and enterprise lead generation. You will collaborate with Product, Sales, and Leadership, independently managing campaigns from concept to optimization.

The ideal candidate has 5+ years in B2B SaaS marketing, strong SEO/SEM, content marketing, and analytics skills. This is an IC role with a focus on growth and revenue support.