4P Lead — Consumer Compute & Gaming, LATAM

HP; Buenos Aires; Sur place; ARS 138 361 000 - 230 602 000; Plein temps

Résumé du poste

HP LATAM seeks a senior 4P Lead for Consumer Compute & Gaming to own end-to-end go-to-market strategy across LATAM. You will design and drive regional 4P plans, aligning sales, marketing, retail, finance, and alliances to deliver profitable growth and market share gains.

You will build campaigns with silicon, OS, and platform partners, secure funding, and oversee regional and country execution with a strong emphasis on data-driven decision making and executive communication.

Qualifications

• Formal degree in business/marketing or related field.
• 10–15 years in category management, go-to-market, or trade marketing.
• Experience across Latin American markets and channel dynamics.
• Proven full marketing-mix / 4P program design with measurable results.
• Track record securing co-marketing funds and MDF via strategic partners.
• Experience leading through influence in matrixed orgs without direct reports.
• Strong commercial acumen incl. pricing, margins, funding models.

Responsabilités

• Define and drive regional 4P plan for Consumer Compute and Gaming to achieve growth and share gains.
• Build end-to-end 4P campaigns with ecosystem partners from concept to point-of-sale execution.
• Secure funding by building business cases and negotiating co-marketing contributions.
• Govern campaign funding across countries, ensuring alignment with investments and expected returns.
• Translate market and sell-out insights into strategic 4P decisions by platform, price, segment, and country.
• Lead LATAM country teams with minimal oversight to ensure adoption and consistent execution.
• Align regional 4P plans with country sales leadership and retail partners.

Connaissances

Go-to-Market Strategy

4P Marketing

Campaign Design

Ecosystem & Partner Management

Pricing Strategy

Market Research

Sell‑Out & Sales Analytics

Cross-functional Leadership

Executive Communication

Influence Without Authority

Formation

Four-year or Graduate Degree in Sales, Marketing, Business Administration

Description du poste

4P Lead — Consumer Compute & Gaming, LATAM

Description

This role owns the end-to-end 4P strategy (Product, Price, Promotion, Place) for the Consumer Compute and Gaming portfolios across Latin America. The person designs and drives the regional 4P plans and campaigns that translate market and customer insight into executable go-to-market programs, and secures the funding required to bring them to life through strategic ecosystem partners. This is a highly cross-functional, influence-driven role: success depends on the ability to align sales, marketing, retail, finance, and alliance partners around a single plan and to mobilize country teams that do not report to this position. The role acts as the senior 4P expert for the region, setting direction, standards, and process guidance for how Consumer Compute & Gaming campaigns are built and executed.

Responsibilities

• Defines and drives the regional 4P plan for Consumer Compute and Gaming — product positioning, pricing architecture, promotional strategy, and channel/place execution — to deliver profitable growth and share gain.


• Builds end-to-end 4P campaigns jointly with strategic ecosystem partners (silicon, operating system, and platform providers), from concept and value proposition through to point-of-sale execution.


• Sells 4P projects internally and externally to secure funding: builds the business case, negotiates partner co-marketing and MDF contributions, and defends the investment with regional and global stakeholders.


• Leads the allocation and governance of campaign funding across countries, categories, and activities, ensuring alignment between investment, volume commitments, and expected return.


• Translates market, competitive, and sell-out insight (syndicated data, channel intelligence, customer feedback) into the strategic choices behind each 4P plan — which platforms, which price bands, which segments, which countries.


• Leads engagement with country sales, retail, and marketing teams across LATAM with limited oversight, driving adoption and consistent execution of regional 4P plans at the point of sale.


• Partners with country and regional sales leadership to ensure 4P plans are commercially grounded, quota-relevant, and supported by the sell‑in and sell‑out roadmap.


• Monitors KPIs and campaign performance — sell-in, sell-out, share, mix, margin — and adjusts plans and funding in‑quarter to close gaps.


• Represents the category at a senior level with the sales force, channel and retail partners, and the broader technology ecosystem, acting as the primary 4P voice of the region.


• Establishes the operating rhythm, tools, templates, and process standards for 4P planning across the region, and drives continuous improvement in how plans are built and communicated.

Education & Experience Recommended

• Four-year or Graduate Degree in Sales, Marketing, Business Administration, or a related discipline, or commensurate work experience or demonstrated competence.


• Typically 10–15 years of experience in category management, go‑to‑market, trade/product marketing, channel or sales management, or a related field.


• Proven experience operating across Latin American markets, with direct exposure to country sales and retail dynamics.


• Demonstrated experience designing and executing full marketing‑mix / 4P programs with measurable commercial results.


• Track record of building and monetizing strategic partner relationships — securing co‑marketing funds, MDF, and joint go‑to‑market commitments from silicon, OS, and retail/channel partners.


• Experience leading through influence across matrixed, multi‑country organizations without direct reporting authority.


• Strong commercial acumen: comfortable with pricing, margin, funding models, and business‑case construction.


• English proficiency required (regional role with cross‑country and global stakeholder interaction); Spanish required, Portuguese a plus.

Knowledge & Skills

• Go‑to‑Market Strategy


• 4P / Marketing Mix Management


• Campaign Design & Execution


• Ecosystem & Partner Management


• Co‑Marketing & Funding Negotiation


• Pricing Strategy


• Channel & Retail Management


• Market Research & Competitive Intelligence


• Sell‑Out & Sales Analytics


• Data Analysis


• Business Development


• Business Strategies


• Customer Relationship Management


• Digital Marketing


• Key Performance Indicators (KPIs)


• Product Marketing


• Product Strategy


• Regional Market Strategy


• Value Propositions


• Thought Leadership


• Agile Methodology

Cross-Org Skills

• Influence Without Authority


• Effective Communication


• Executive Presence & Storytelling


• Results Orientation


• Customer Centricity


• Learning Agility


• Digital Fluency


• Growth Mindset

Impact & Scope

• Impacts the regional Consumer Compute & Gaming business and leads cross‑functional 4P project teams across LATAM, working with country sales, marketing, retail, finance, and external ecosystem partners.

Complexity

• Works on complex problems requiring in‑depth evaluation of multiple factors across countries, channels, partners, and competitive dynamics, often with incomplete data and competing stakeholder priorities.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job

Sales

Schedule

Full time

Shift

No shift premium (Argentina)

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