Trade Marketing Manager

Haleon plc.; San Fernando; On-site; ARS 1,200,000 - 2,000,000; Full time

Job summary

Haleon plc in Argentina is seeking a highly impactful Trade Marketing Manager to lead our Trade Marketing agenda, translating category strategy and shopper insights into customer plans that drive growth and profitability. You will guide a team, partner with Sales and Marketing, and ensure flawless in-market activation.

The role requires strategic thinking, execution excellence, and strong data-driven decision making to optimize investments, visibility, and ROI across channels while building

Qualifications

• Bachelor's degree in Business Administration, Marketing, Industrial Engineering or related discipline.
• 5+ years of experience in Trade Marketing, Shopper Marketing, Customer Marketing, Sales or other commercial functions.
• Experience leading teams and developing talent.
• Strong analytical capabilities and ability to transform data into actionable recommendations.
• Experience managing trade investments, promotional budgets and KPIs.
• Cross-functional collaboration and influence with senior stakeholders.
• Advanced English.

Responsibilities

• Lead the development and execution of the annual Trade Marketing strategy across all channels, translating business priorities into customer and shopper-focused activation plans.
• Manage, coach and develop a high-performing Trade Marketing team, fostering accountability, collaboration and continuous improvement.
• Partner closely with Sales, Marketing and Commercial Excellence teams to identify growth opportunities and build differentiated customer plans.
• Drive excellence in point-of-sale execution, ensuring activation standards, visibility strategies and promotional initiatives are effectively deployed in market.
• Own Trade Marketing investment governance, including budget management, prioritization, KPI tracking, ROI analysis and performance optimization.
• Leverage market, customer, shopper and performance data to identify insights, solve business challenges and improve execution effectiveness.
• Lead relationships with agencies, suppliers and external partners to ensure high-quality delivery of activation programs.

Skills

Analytical skills

Leadership

Advanced English

Cross-functional

Communication

Education

Bachelor's degree in Business/Marketing/Engineering

Tools

Power BI

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

We are looking for a highly impactful Trade Marketing Manager to lead our Trade Marketing agenda in Argentina, driving the connection between category strategy, customer priorities, shopper insights and flawless execution.

This is a key leadership role for someone who thrives in both strategic thinking and execution excellence. The successful candidate will combine strong analytical and commercial capabilities with deep understanding of the realities of point-of-sale execution. They will lead a team responsible for transforming category and brand strategies into winning customer and shopper plans that drive growth, visibility, distribution and profitability across channels.

If you enjoy leading teams, influencing cross-functional stakeholders, leveraging data to make decisions, and turning strategy into action in-store, we’d like to hear from you.

Key Responsibilities

• Lead the development and execution of the annual Trade Marketing strategy across all channels, translating business priorities into customer and shopper-focused activation plans.
• Manage, coach and develop a high-performing Trade Marketing team, fostering accountability, collaboration and continuous improvement.
• Partner closely with Sales, Marketing and Commercial Excellence teams to identify growth opportunities and build differentiated customer plans.
• Drive excellence in point-of-sale execution, ensuring activation standards, visibility strategies and promotional initiatives are effectively deployed in market.
• Own Trade Marketing investment governance, including budget management, prioritization, KPI tracking, ROI analysis and performance optimization.
• Leverage market, customer, shopper and performance data to identify insights, solve business challenges and improve execution effectiveness.
• Lead relationships with agencies, suppliers and external partners to ensure high-quality delivery of activation programs.

WHY YOU?

Qualifications & Skills

Required

• Bachelor's degree in Business Administration, Marketing, Industrial Engineering or related discipline.
• 5+ years of experience in Trade Marketing, Shopper Marketing, Customer Marketing, Sales or other commercial functions, in Consumer Goods/Consumer Health industry.
• Experience leading teams and developing talent.
• Strong analytical capabilities with the ability to transform data into actionable recommendations.
• Experience managing trade investments, promotional budgets and commercial performance metrics.
• Demonstrated ability to work cross-functionally and influence senior stakeholders.
• Advanced communication and presentation skills.
• Advanced English.

Preferred

• Strong understanding of channel strategy, category development and customer planning.
• Experience with data visualization and analytics tools such as Power BI.
• Proven track record delivering sustainable growth through customer and shopper activation programs.

What we're looking for

You are a leader who can successfully navigate between the boardroom and the point of sale. You are comfortable analyzing business performance, defining strategic priorities and leading teams, while also maintaining a close connection with execution realities, customer needs and shopper behavior.

Most importantly, you are passionate about developing people, building strong partnerships and delivering business results through excellence in execution.

Job Posting End Date

2026-11-20

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.