VP Commercial And Partnerships - Entertainment And Destinations

Michael Page; Dubai; On-site; AED 900,000 - 1,500,000; Full time

Job summary

Michael Page represents a leading entertainment organization in the Dubai region, seeking a Commercial Director with 12-15+ years of progressive leadership. This role drives the commercial strategy across assets and markets, overseeing B2B, corporate, trade, and partnership sales within a diversified leisure group.

The successful candidate will lead governance, KPIs, and pipeline management, negotiate high‑value sponsorships, and mentor sales teams, while aligning with cross‑functional partners

Qualifications

• 12–15+ years of progressive experience in commercial leadership.
• Strong background in sales strategy, partnerships, business development, and revenue growth.
• Industry experience in entertainment, theme parks, hospitality, media.

Responsibilities

• Develop and execute the commercial strategy across assigned assets and markets.
• Lead sales operations including B2B, corporate, trade, and partnership sales.
• Drive KPIs, governance, and pipeline management.
• Identify opportunities through partnerships, new channels, and market development.
• Lead commercial negotiations for sponsorships and large-scale agreements.
• Cross-functional collaboration with marketing, strategy, and other functions.
• Lead and mentor commercial and sales teams.
• Strengthen organizational capability in enterprise selling and negotiation.

Skills

Commercial leadership

Sales strategy

Partnerships

Business development

Revenue growth

Negotiation

Forecasting

P&L management

Executive communication

Cross-functional leadership

Job description

Job Description:

• Leading Entertainment Organization
• Global Scope

About Our Client

Our client is a diversified entertainment and leisure group that owns and operates theme parks, attractions, cinemas, retail destinations, and family entertainment venues across the region. It focuses on creating large-scale, experience-led destinations that drive tourism, lifestyle engagement, and long-term consumer footfall.

Job Description

The Successful Applicant

• Commercial & Sales Leadership
• Develop and execute the commercial strategy across assigned assets and markets.
• Lead sales operations including B2B, corporate, trade, and partnership sales.
• Drive consistent execution of sales plans, KPIs, and performance management rhythms.
• Establish commercial governance, dashboards, and structured pipeline management practices.
• Enterprise Commercial Strategy Execution
• Convert corporate goals into implementable commercial initiatives across the portfolio.
• Identify and activate new revenue opportunities through partnerships, new channels, and market development.
• Lead commercial negotiations for sponsorships, partnerships, and large-scale commercial agreements.
• Drive harmonization of commercial practices and consistency across the business.
• Cross-Functional Collaboration (Critical)
• The Commercial Director acts as a strategic partner to key functions but DOES NOT own these areas:
• Marketing (Reporting to SVP Marketing)
• Align commercial priorities with marketing campaigns, customer insights, and lead-generation initiatives.
• Ensure commercial teams leverage market segmentation and brand insights.
• Revenue Management (Reporting to Strategy)
• Collaborate on pricing recommendations, demand insights, and performance analysis.
• Provide sales intelligence to guide revenue optimisation decisions.
• Commercial Governance & Performance
• Lead commercial performance measurement, pipeline discipline, and forecasting accuracy.
• Review commercial agreements to ensure compliance with governance, risk, and policy standards.
• Support annual business planning through data-driven commercial input.
• Contribute to business cases for new assets, investments, and growth programmes.
• Leadership & Capability Development
• Lead and mentor commercial and sales teams across multiple business units.
• Build a culture of high performance, accountability, and continuous improvement.
• Strengthen organisational capability in enterprise selling, negotiation, and partnership management.
• Role model ethical leadership, commercial discipline, and cross-team collaboration.
• 12-15+ years of progressive experience in commercial leadership roles.
• Strong background in sales strategy, partnerships, business development, and revenue growth.
• Industry experience in entertainment, theme parks, hospitality, media etc - diversified multi-asset businesses required.
• Advanced negotiation skills and ability to secure high-value commercial deals.
• Experience with commercial modelling, forecasting, P&L management and performance analytics.
• Strong executive communication and cross-functional leadership capability.
• Ability to integrate strategic, analytical, and operational decision-making.

What's On Offer

Join a leading entertainment organization in the region! The client offers a competitive remuneration for the successful candidate.

Contact: Rafaela Pereira

Quote job ref: JN-052026-7017309