VP Commercial & Partnerships - Entertainment & Destinations

Michael Page; Abu Dhabi; On-site; AED 900,000 - 1,300,000; Full time

Job summary

Michael Page seeks a Commercial Director to lead the organisation's commercial direction across amusement parks, cinemas, concert arenas and other entertainment assets in the region. The role focuses on sales leadership, partnerships, and robust commercial governance to ensure sustained revenue growth.

Ideal candidates bring 12-15+ years in commercial leadership, strong negotiation, and experience with multi-asset entertainment businesses.

Qualifications

• 12-15+ years of progressive experience in commercial leadership roles.
• Strong background in sales strategy, partnerships, business development, and revenue growth.
• Industry experience in entertainment, theme parks, hospitality, media etc - diversified multi-asset businesses required.
• Advanced negotiation skills and ability to secure high-value commercial deals.
• Experience with commercial modelling, forecasting, P&L management and performance analytics.
• Strong executive communication and cross-functional leadership capability.
• Ability to integrate strategic, analytical, and operational decision-making.

Responsibilities

• Lead Commercial & Sales Leadership for assigned assets and markets, ensuring strategy execution and KPI attainment.
• Drive Enterprise Commercial Strategy Execution across partnerships, channels, and market development.
• Collaborate cross-functionally with Marketing, Strategy, and Revenue teams while maintaining governance and disciplined pipeline management.
• Oversee Commercial Governance & Performance, including forecasting accuracy and annual planning input.
• Develop leadership capabilities in the commercial teams and model ethical, high-performance standards.

Skills

Sales

Job description

Job description

The Commercial Director is responsible for leading the organisation's commercial direction and driving revenue growth across all Entertainment business assets (Amusement Parks, Cinemas, Concert Arenas, etc). The role oversees commercial strategy execution, sales leadership, partnerships with tour operators, sponsorships, and commercial negotiations to ensure the business achieves sustainable commercial performance.

Client Details

Our client is a diversified entertainment and leisure group that owns and operates theme parks, attractions, cinemas, retail destinations, and family entertainment venues across the region. It focuses on creating large-scale, experience-led destinations that drive tourism, lifestyle engagement, and long-term consumer footfall.

Description

1. Commercial & Sales Leadership

Develop and execute the commercial strategy across assigned assets and markets.Lead sales operations including B2B, corporate, trade, and partnership sales.Drive consistent execution of sales plans, KPIs, and performance management rhythms.Establish commercial governance, dashboards, and structured pipeline management practices.

2. Enterprise Commercial Strategy Execution

Convert corporate goals into implementable commercial initiatives across the portfolio.Identify and activate new revenue opportunities through partnerships, new channels, and market development.Lead commercial negotiations for sponsorships, partnerships, and large-scale commercial agreements.Drive harmonization of commercial practices and consistency across the business.

3. Cross-Functional Collaboration (Critical)

The Commercial Director acts as a strategic partner to key functions but DOES NOT own these areas:Marketing (Reporting to SVP Marketing)Align commercial priorities with marketing campaigns, customer insights, and lead-generation initiatives.Ensure commercial teams leverage market segmentation and brand insights.Revenue Management (Reporting to Strategy)Collaborate on pricing recommendations, demand insights, and performance analysis.Provide sales intelligence to guide revenue optimisation decisions.

4. Commercial Governance & Performance

Lead commercial performance measurement, pipeline discipline, and forecasting accuracy.Review commercial agreements to ensure compliance with governance, risk, and policy standards.Support annual business planning through data-driven commercial input.Contribute to business cases for new assets, investments, and growth programmes.

5. Leadership & Capability Development

Lead and mentor commercial and sales teams across multiple business units.Build a culture of high performance, accountability, and continuous improvement.Strengthen organisational capability in enterprise selling, negotiation, and partnership management.Role model ethical leadership, commercial discipline, and cross-team collaboration.

Profile

12-15+ years of progressive experience in commercial leadership roles.Strong background in sales strategy, partnerships, business development, and revenue growth.Industry experience in entertainment, theme parks, hospitality, media etc - diversified multi-asset businesses required.Advanced negotiation skills and ability to secure high-value commercial deals.Experience with commercial modelling, forecasting, P&L management and performance analytics.Strong executive communication and cross-functional leadership capability.Ability to integrate strategic, analytical, and operational decision-making.

Job Offer

Join a leading entertainment organization in the region! The client offers a competitive remuneration for the successful candidate.

Skills

Sales