Vertical Marketing Lead — B2B Product & GTM

Outpace Professional Services; Dubai; Vor Ort; AED 400.000 - 650.000; Vollzeit

Zusammenfassung

Outpace Professional Services in Dubai seeks Product/Vertical Marketing Leads to own positioning, messaging, and sales enablement across major branches and verticals. You will ensure a consistent market story for SDRs, AEs, and leadership, and prepare the playbook for future service lines.

As the business scales, you will own vertical narratives, including ERP, CRM/Salesforce, Notion, PMO/advisory, and digital transformation.

Qualifikationen

• Experience in B2B product marketing, vertical marketing, or sales enablement.
• Strong writing and storytelling abilities for commercial impact.
• Ability to translate complex offerings into buyer-friendly language.

Aufgaben

• Own vertical positioning and messaging for assigned branch or service line.
• Define ICPs, buyer personas, pain points, buying triggers, objections, and value propositions.
• Create and maintain sales collateral including pitch decks, one-pagers, battlecards, and email messaging.
• Partner with Sales Engineers and Delivery to translate capabilities into market-facing offers.
• Collaborate with Content and Customer Proof teams to produce case studies, proof points, and ROI examples.
• Support launches for new offers, branches, and campaigns; run win/loss feedback loops.
• Maintain competitive intelligence to help sales win against alternatives.
• Ensure messaging accuracy on website, landing pages, and campaigns.

Kenntnisse

B2B product marketing

Vertical marketing

Sales enablement

Commercial storytelling

Cross-functional collaboration

Jobbeschreibung

Outpace Professional Services in Dubai seeks Product/Vertical Marketing Leads to own positioning, messaging, and sales enablement across major branches and verticals. You will ensure a consistent market story for SDRs, AEs, and leadership, and prepare the playbook for future service lines.

As the business scales, you will own vertical narratives, including ERP, CRM/Salesforce, Notion, PMO/advisory, and digital transformation.