Product / Vertical Marketing Lead

Outpace Professional Services; Dubai; On-site; AED 400,000 - 650,000; Full time

Job summary

Outpace Professional Services in Dubai seeks Product/Vertical Marketing Leads to own positioning, messaging, and sales enablement across major branches and verticals. You will ensure a consistent market story for SDRs, AEs, and leadership, and prepare the playbook for future service lines.

As the business scales, you will own vertical narratives, including ERP, CRM/Salesforce, Notion, PMO/advisory, and digital transformation.

Qualifications

• Experience in B2B product marketing, vertical marketing, or sales enablement.
• Strong writing and storytelling abilities for commercial impact.
• Ability to translate complex offerings into buyer-friendly language.

Responsibilities

• Own vertical positioning and messaging for assigned branch or service line.
• Define ICPs, buyer personas, pain points, buying triggers, objections, and value propositions.
• Create and maintain sales collateral including pitch decks, one-pagers, battlecards, and email messaging.
• Partner with Sales Engineers and Delivery to translate capabilities into market-facing offers.
• Collaborate with Content and Customer Proof teams to produce case studies, proof points, and ROI examples.
• Support launches for new offers, branches, and campaigns; run win/loss feedback loops.
• Maintain competitive intelligence to help sales win against alternatives.
• Ensure messaging accuracy on website, landing pages, and campaigns.

Skills

B2B product marketing

Vertical marketing

Sales enablement

Commercial storytelling

Cross-functional collaboration

Job description

About the Role

Outpace is hiring Product / Vertical Marketing Leads to own positioning, messaging, sales enablement, launch narrative, competitive differentiation, and proof assets for our major business branches and verticals.

This role makes sure each branch has a clear market story and that SDRs, AEs, Sales Engineers, delivery teams, and leadership are selling from the same playbook.

As the business scales, this role will become a dedicated owner for each major vertical or branch, including areas such as ERP, CRM/Salesforce, Notion, PMO/Advisory, Communications, and future service lines.

What You’ll Do

• Own vertical positioning and messaging for your assigned branch or service line.
• Define ICPs, buyer personas, pain points, buying triggers, objections, and value propositions.
• Create and maintain sales collateral, including pitch decks, one-pagers, battlecards, objection handling, discovery guides, email messaging, and proposal language.
• Partner with Sales Engineers and Delivery to translate real implementation capability into market-facing offers.
• Partner with Content and Customer Proof teams to create case studies, customer stories, proof points, before-and-after narratives, and ROI examples.
• Support launches for new offers, branches, partner plays, acquisitions, and vertical campaigns.
• Run win/loss and field feedback loops with SDRs, AEs, Sales Engineers, RevOps, and delivery teams.
• Maintain competitive intelligence and ensure sales teams understand how to win against relevant alternatives.
• Ensure website, landing page, and campaign messaging is accurate for your assigned vertical.

What We’re Looking For

• Experience in B2B product marketing, vertical marketing, solutions marketing, or sales enablement.
• Strong writing, positioning, and commercial storytelling ability.
• Comfort working with technical or services offerings and translating complexity into simple buyer language.
• Ability to partner tightly with Sales, Delivery, RevOps, and Growth.
• Strong judgment around what sales teams need to create pipeline, advance deals, and win trust with buyers.

Nice to Have

• Experience in ERP, CRM/Salesforce, Notion, PMO/advisory, digital transformation, SaaS, or professional services.
• Experience building sales collateral from scratch in a fast-scaling company.
• Comfort using AI tools for research, persona development, content creation, messaging, and collateral production.

What Success Looks Like

• Sales teams actively adopt and use your collateral.
• SDR and AE conversion rates improve in your assigned vertical.
• New SDRs, AEs, and Sales Engineers ramp faster.
• Branch launches are supported by clear, high-quality GTM assets.
• Strong proof assets, case studies, battlecards, and vertical narratives are created and maintained.
• Win rates improve and deal friction is reduced in priority segments.

First 90 Days

In your first 90 days, you will:

• Map the current branch narrative, ICP, offers, proof gaps, and sales enablement gaps.
• Create the first complete vertical messaging kit.
• Build the core sales collateral library for your assigned branch.
• Interview Sales, Delivery, existing customers, and leadership to extract proof and differentiation.
• Create the first branch-specific campaign messaging pack with Growth and Marketing Ops.