UAEN Digital Content Specialist | Retail | IKEA RSO Jebel Ali

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

IKEA is seeking a Digital Content Specialist to create, edit and optimise content across its digital channels. You will work with Marketing, Merchandising, Customer Experience and Digital teams to deliver customer-focused, commercially strong content aligned with IKEA's tone of voice and priorities.

Responsibilities include managing content calendars, delivering campaigns, and supporting global launches and promotions.

Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 4–5 years of digital content creation and CRM content experience.
• Experience creating content for websites, apps, email, and push notifications.
• Strong SEO, SEM, and digital content optimization knowledge.
• Experience coordinating multiple projects with stakeholders.
• Excellent English and Arabic copywriting and editing skills.
• Familiarity with CMS and design tools like Adobe InCopy/InDesign.
• Experience with Merchandising/Marketing or Ecommerce teams is a plus.

Responsibilities

• Write, edit, and optimise copy across IKEA's digital channels (website, app, email, push, WhatsApp).
• Support customer engagement and sales through compelling content.
• Manage content across channels while upholding IKEA's tone of voice.
• Plan content aligned with calendars, campaigns, and trading priorities.
• Collaborate with Merchandising, Customer Experience, Marketing and Digital teams.
• Monitor content performance and identify improvement opportunities.
• Apply SEO and best practices to improve visibility.
• Analyse customer behavior to enhance content effectiveness.

Skills

Copywriting

SEO expertise

Project management

Stakeholder management

English & Arabic

Education

Bachelor's degree in marketing, communications, journalism, or similar field

Tools

Adobe InCopy

Adobe InDesign

CMS

Job description

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Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview Of The Role

The Digital Content Specialist is responsible for creating, editing, and optimising content across IKEA's digital channels to ensure effective communication with customers. The role combines copywriting, content planning, and campaign execution to provide engaging and commercially effective communication. In collaboration with Digital Merchandising, Customer Experience, Marketing, and Commercial teams, the specialist develops content for various digital touchpoints and supports global launches, product releases, and campaigns. Success in this role involves delivering consistent, customer-focused content aligned with IKEA's tone of voice and commercial priorities.

What You Will Do

• Write, edit, and optimise customer-facing copy across IKEA's digital channels, including website, app, email, push notifications, and WhatsApp.


• Create engaging and commercially effective content that supports customer engagement, conversion, and sales.


• Manage content for customer engagement channels, adapting campaign, product, and service messaging across different channels while maintaining IKEA's tone of voice.


• Plan and deliver content in line with trading priorities, content calendars, and campaign schedules.


• Work closely with Merchandising teams to support global launches, new product releases, seasonal activities, and commercial campaigns.


• Collaborate with Customer Experience, Marketing, Commercial, and Digital teams to deliver a consistent customer experience across all digital touchpoints.


• Support cross-functional projects and contribute expertise in digital content, copywriting, and customer communication.


• Engage with internal stakeholders for content planning and execution to ensure alignment with business objectives.


• Monitor content performance and customer behaviour to identify opportunities to improve content effectiveness.


• Apply SEO and digital content best practices to improve visibility, engagement, and online performance.


• Use customer insights, performance data, and SEO best practices to continuously improve content effectiveness.


• Analyse customer behaviour and content performance to identify opportunities to improve content effectiveness and customer engagement.

Required Skills To Be Successful

• Excellent copywriting and editing skills.


• Proficiency in digital content optimisation and SEO best practices.


• Ability to manage multiple projects and stakeholders effectively.


• Strong communication skills for collaboration with cross-functional teams.

What Qualifies You For The Role

• Bachelor's degree in marketing, communications, journalism, or similar field.


• 4-5 years' experience in digital content creation, copywriting, content management, or CRM content roles.


• Proven experience creating content for websites, apps, email, push notifications, and other digital channels.


• Strong understanding of SEO, SEM, digital content optimisation, and customer engagement principles.


• Proven experience in managing multiple projects with multiple stakeholders simultaneously.


• Strong copywriting and editing skills in written English and Arabic.


• Familiarity with content management systems and layout design tools such as Adobe InCopy and InDesign.


• Experience working with Merchandising, Marketing, or Ecommerce teams is preferred.


• Excellent communication skills with the ability to engage internal stakeholders.

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