Digital Content Specialist - Ecommerce Copywriting

AlFuttaim; Dubai; On-site; AED 134,000 - 212,000; Full time

Job summary

Al-Futtaim is seeking a Digital Content Specialist to craft customer-facing content across IKEA websites, apps, emails, push notifications, WhatsApp, and more. The role supports campaigns, launches and engagement goals in a fast-paced ecommerce environment.

Ideal candidates have 4–5 years of digital content, copywriting, and CRM experience, with strong English and Arabic writing skills and familiarity with SEO/SEM practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism or similar.
• Approximately 4–5 years of professional digital content experience.
• Experience writing for websites, apps, emails, push notifications, and messaging channels.
• Strong English and Arabic writing skills for customer communication.

Responsibilities

• Write and edit customer-facing digital content for websites, apps, email and other channels.
• Adapt messages for different formats while preserving brand voice.
• Develop copy that drives engagement, discovery and conversion.
• Optimize content with SEO principles and search intent.
• Coordinate content requirements for launches, campaigns, and product releases.
• Collaborate with Digital Merchandising, Marketing, and Ecommerce teams.
• Create CRM content for email, mobile notifications, and messaging platforms.
• Review and improve readability, accuracy and commercial impact.
• Maintain content calendars and ensure publishing deadlines.

Skills

Digital content creation

Ecommerce copywriting

Copywriting

Content editing

Arabic copywriting

English copywriting

SEO

SEM

CRM content

Website content

Mobile app content

Email marketing content

Push notifications

WhatsApp content

Customer engagement

Content planning

Campaign content

Product launch content

Adobe InCopy

Adobe InDesign

Education

Bachelor's degree in Marketing, Communications, Journalism, or related

Tools

Adobe InCopy

Adobe InDesign

Job description

Digital Content Specialist - Ecommerce Copywriting Job Snapshot Role: Digital Content Specialist - Ecommerce Copywriting Location: Dubai, United Arab Emirates Industry: Retail Function: Digital Content Development Experience: 4-5 years Job Type: Full-time

Digital Content Specialist - Ecommerce Copywriting in Dubai, United Arab Emirates is a Retail opportunity for an experienced bilingual content professional with strong expertise in digital copywriting, SEO, ecommerce content, CRM communication, and multi-channel campaign execution. Al-Futtaim is hiring a Digital Content Specialist to create and optimize customer-facing content across IKEA websites, apps, email, push notifications, WhatsApp, and other digital touchpoints while supporting commercial campaigns, product launches, and customer engagement objectives.

Job Details

• Country: United Arab Emirates
• City: Dubai
• Industry: Retail
• Function: Digital Content Development
• Experience: 4-5 years
• Salary: 12000-19000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
• Gender: Any
• Candidate Nationality: Any
• Job Type: Full-time

Role Context

The Digital Content Specialist will help shape how customers experience IKEA across digital channels by turning commercial priorities, product information, campaigns, and service messages into clear and engaging content. The role combines creative copywriting with ecommerce performance objectives. Content must remain consistent with brand tone while also supporting customer discovery, engagement, conversion, and sales. Close coordination with Digital Merchandising, Customer Experience, Marketing, Commercial, and Ecommerce teams will ensure that messaging remains relevant across each stage of the digital customer journey. Performance data, SEO practices, and customer behavior insights will be used continuously to improve content quality and commercial effectiveness.

Key Responsibilities

• Write and edit customer-facing digital content for websites, mobile applications, email, push notifications, WhatsApp, and related channels.
• Adapt campaign and product messages for different digital formats while preserving a consistent brand voice.
• Develop commercially focused copy that encourages customer engagement, product discovery, and conversion.
• Optimize website and ecommerce content using relevant SEO principles and search intent.
• Support content planning according to trading calendars, seasonal priorities, campaigns, and product launch schedules.
• Coordinate content requirements for global launches, new collections, product releases, and promotional activity.
• Work closely with Digital Merchandising teams to ensure product and campaign messaging supports online trading objectives.
• Partner with Customer Experience teams to improve clarity and consistency throughout digital customer journeys.
• Collaborate with Marketing, Commercial, and Digital stakeholders on integrated communication initiatives.
• Create CRM content designed for email, mobile notifications, messaging platforms, and other customer engagement channels.
• Review existing digital copy and improve readability, accuracy, relevance, and commercial impact.
• Maintain content consistency across multiple customer touchpoints and platforms.
• Apply SEO and digital content optimization best practices when creating or refreshing online content.
• Use customer behavior data and content performance insights to identify opportunities for improvement.
• Monitor engagement trends and recommend changes to messaging, placement, or content structure.
• Support SEM-related content requirements where copy and search visibility intersect.
• Participate in cross-functional projects requiring digital communication and copywriting expertise.
• Manage several content requests, campaigns, and stakeholder requirements simultaneously.
• Coordinate approvals and ensure content is delivered according to agreed publishing deadlines.
• Maintain accurate content calendars and provide visibility of upcoming deliverables.
• Review customer-facing content for language quality, brand consistency, and commercial relevance before publication.
• Produce and edit content in both English and Arabic according to business requirements.
• Work with content management systems to upload, organize, revise, and maintain digital content.
• Use Adobe InCopy, InDesign, or comparable tools where required for content preparation and layout coordination.
• Support continuous improvement of digital content processes, templates, and working methods.

Ideal Profile Candidates should hold a Bachelor 's Degree in Marketing, Communications, Journalism, or a similar discipline and have approximately 4-5 years of professional experience in digital content creation, copywriting, content management, ecommerce content, or CRM communications. Proven experience writing for websites, mobile applications, email campaigns, push notifications, messaging channels, and other digital platforms is required. Strong written English and Arabic skills are important because the role supports customer communication across both languages. Candidates should understand SEO, SEM, digital content optimization, customer engagement principles, and the relationship between content quality and ecommerce performance. Practical experience working with content management systems is expected. Familiarity with Adobe InCopy, Adobe InDesign, or comparable content and layout tools will be valuable. Experience collaborating with Merchandising, Marketing, Ecommerce, or Commercial teams will strengthen suitability. The successful professional will combine creativity with commercial awareness, strong editing discipline, stakeholder management capability, and the ability to manage multiple deadlines without compromising content quality.

Skills Set

• Digital content creation
• Ecommerce copywriting
• Copywriting
• Content editing
• Arabic copywriting
• English copywriting
• SEO
• SEM
• Digital content optimization
• Ecommerce content
• CRM content
• Website content
• Mobile app content
• Email marketing content
• Push notifications
• WhatsApp content
• Customer engagement
• Content planning
• Content calendars
• Campaign content
• Product launch content
• Digital merchandising
• Content management systems
• Adobe InCopy
• Adobe InDesign
• Customer journey content
• Conversion-focused copy
• Content performance analysis
• Customer behavior analysis
• Stakeholder management

Why Join Us

This role offers the opportunity to influence how customers discover, understand, and engage with a major retail brand across multiple digital channels. As ecommerce and mobile customer journeys continue to expand, professionals who can combine strong copywriting with SEO, customer insight, and commercial thinking are increasingly important to digital retail performance. Al-Futtaim provides exposure to established international brands, large-scale retail operations, multidisciplinary digital teams, and high-volume customer communication channels. The position offers a strong pathway toward senior digital content, ecommerce, CRM, content strategy, or digital marketing roles.

About the Company

Al-Futtaim is a diversified privately held regional business headquartered in Dubai, United Arab Emirates. Established in the 1930s, the Group operates across automotive, financial services, real estate, retail, and healthcare, employing more than 35000 people across over 20 countries in the Middle East, Asia, and Africa. Al-Futtaim partners with more than 200 international brands and continues to expand through customer-focused operations, strategic investment, and long-term regional growth.