UAE Marketing Manager: Brand Builder & Growth Strategist

BYD EUROPE; Dubai; On-site; AED 469,000 - 714,000; Full time

Job summary

BYD Europe is seeking a Marketing Manager for the UAE market. You will build brand awareness, develop localized marketing strategies, and manage the budget to drive high-quality leads.

Collaborate with regional teams to deliver integrated campaigns, PR, events, and digital activities across the UAE. You will oversee dealer marketing and ensure localization and compliance with BYD guidelines, while partnering with media, influencers, and stakeholders to elevate the brand in a fast-paced,

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 8+ years in marketing communications with automotive industry experience.
• Strong UAE market knowledge and media landscape.
• Experience managing integrated campaigns, PR, events, and dealer marketing.

Responsibilities

• Develop and execute UAE marketing strategies and annual plans.
• Collaborate with regional teams to run marketing activities, events, campaigns, and partnerships.
• Build and maintain relationships with local media, agencies, and influencers; manage PR.
• Oversee dealer marketing plans, provide guidance, and monitor performance.

Skills

Brand strategy

Campaign management

Public relations

Market research

Stakeholder management

Multicultural teamwork

English fluency

Arabic knowledge

Chinese language

Education

Bachelor degree in Marketing

Job description

BYD Europe is seeking a Marketing Manager for the UAE market. You will build brand awareness, develop localized marketing strategies, and manage the budget to drive high-quality leads.

Collaborate with regional teams to deliver integrated campaigns, PR, events, and digital activities across the UAE. You will oversee dealer marketing and ensure localization and compliance with BYD guidelines, while partnering with media, influencers, and stakeholders to elevate the brand in a fast-paced,