Marketing Manager – Premium Auto Brand (DENZA/Yangwang) UAE

BYD; Dubai; On-site; AED 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Global company

Career development opportunities

Job summary

BYD invites a Marketing Manager to drive growth for the DENZA and Yangwang premium brands in Dubai. Lead marketing strategy, campaigns, and brand communications while coordinating with product, sales, and global teams.

The role requires building market insights, managing budgets, and delivering measurable impact in a fast-paced, international environment. Fluency in English is essential; Mandarin is a plus.

Qualifications

• Experience in marketing management, preferably in the automotive industry.
• Strong understanding of marketing principles and strategies.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced and dynamic environment.
• Experience with brand building and management.
• Fluency in English; Mandarin Chinese is a plus.

Responsibilities

• Develop and implement marketing strategies for DENZA & Yangwang brands.
• Conduct market research and analysis to identify opportunities.
• Manage marketing campaigns across various channels.
• Oversee brand development and communication strategies.
• Collaborate with cross-functional teams to achieve marketing goals.
• Monitor and analyze marketing performance metrics.

Skills

Marketing management

Automotive industry

Market research

Campaign management

Brand development

Cross-functional collaboration

Performance metrics

English & Mandarin

Job description

BYD invites a Marketing Manager to drive growth for the DENZA and Yangwang premium brands in Dubai. Lead marketing strategy, campaigns, and brand communications while coordinating with product, sales, and global teams.

The role requires building market insights, managing budgets, and delivering measurable impact in a fast-paced, international environment. Fluency in English is essential; Mandarin is a plus.