UAE Field Marketing Lead - B2B & ABM Campaigns

Sokin; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Sokin is seeking a Marketing Manager, Field Marketing - B2B to own the UAE field marketing programme supporting the Direct Sales business. You will plan and execute integrated campaigns, ABM programs, events, and activations that drive awareness and demand.

You will manage budgets, partners, and measurement, delivering local activity aligned with global strategy while building a scalable field marketing playbook for the UAE and MEA region.

Qualifications

• 5+ years of B2B marketing experience with hands-on field marketing, campaigns, events, and ABM.
• UAE or GCC market experience is essential.
• Experience in fintech/payments or related tech sectors is strongly preferred.

Responsibilities

• Own and execute the UAE field marketing programme, driving awareness, engagement, demand, and qualified pipeline for the Direct Sales business.
• Plan and deliver integrated B2B and account-based marketing campaigns across priority industries and target accounts, from brief to execution and reporting.
• Own the events and activation programme, including hosted events, roundtables, networking opportunities, industry events, and market activations.
• Partner with Business Development on account targeting, campaign activation, enablement, follow-up, and pipeline progression.
• Identify and activate opportunities across industry bodies, business communities, free zones, and other platforms.
• Collaborate with central Marketing teams to deliver locally relevant activity aligned with global strategy and standards.
• Manage agencies, vendors, budgets, timelines, and external partners for high quality delivery.
• Measure marketing performance and pipeline contribution to continuously improve activity and scalability.

Skills

B2B marketing

Field marketing

Campaign management

Events

Account-based marketing

Sales enablement

Job description

Sokin is seeking a Marketing Manager, Field Marketing - B2B to own the UAE field marketing programme supporting the Direct Sales business. You will plan and execute integrated campaigns, ABM programs, events, and activations that drive awareness and demand.

You will manage budgets, partners, and measurement, delivering local activity aligned with global strategy while building a scalable field marketing playbook for the UAE and MEA region.