Trade Marketing Manager - FMCG (GCC) Channel Activation

McGregor Boyall; Dubai; On-site; AED 280,000 - 420,000; Full time

Job summary

McGregor Boyall partners with a leading food and beverage business to appoint a Trade Marketing Manager who bridges brand and sales, turning category strategy into in-market execution across modern trade, general trade and foodservice.

You will develop channel-specific plans, own budgets, drive in-store activation and work cross-functionally with sales, supply chain and finance to embed trade priorities in commercial plans.

Qualifications

• 5+ years in trade marketing, category management or commercial roles within FMCG.
• Experience working with distributors and key accounts in the GCC.
• Strong commercial acumen linking trade investment to revenue and margins.
• Advanced Excel and PowerPoint; comfortable with sales and market data.
• Bachelor's degree in Business, Marketing or related discipline.

Responsibilities

• Develop and execute channel-specific trade marketing plans to drive availability, visibility and sales conversion.
• Own trade spend and promotional budgets, ensuring investment aligns with growth priorities and ROI.
• Design and deliver in-store activation, point-of-sale and campaigns across key accounts.
• Partner with sales teams and distributors to strengthen route-to-market and execution.
• Build category and shopper insights to inform channel plans and negotiations.
• Track distribution, sales and promotions, identify gaps and take corrective action.
• Support new product launches with channel-ready plans, listings and activation.
• Collaborate with brand, sales, supply chain and finance to embed trade priorities.

Skills

Trade marketing

Category management

Commercial awareness

Distributors & GCC accounts

Data analysis

Education

Bachelor's degree in Business / Marketing

Tools

Excel

PowerPoint

Job description

McGregor Boyall partners with a leading food and beverage business to appoint a Trade Marketing Manager who bridges brand and sales, turning category strategy into in-market execution across modern trade, general trade and foodservice.

You will develop channel-specific plans, own budgets, drive in-store activation and work cross-functionally with sales, supply chain and finance to embed trade priorities in commercial plans.