GCC Trade Marketing & Partnerships Lead

Confidential; Dubai; On-site; AED 331,000 - 441,000; Full time

Job summary

Confidential in Dubai seeks a Trade Marketing Lead to craft the annual strategy and calendar across six GCC markets, integrating product launches, promotions and key retail events with consumer insights and business priorities.

You will oversee budgeting, campaign allocations, and cross-functional execution, partnering with Retail, Product, IT, Content, VM, CRM and Digital teams to ensure consistent brand messaging and impactful activations.

Responsibilities

• Development of the annual trade marketing strategy and campaign calendar across six GCC markets.
• Collaborate on annual budget planning, campaign allocations and optimisation.
• Lead planning, execution and performance evaluation of retail promotions and launches.
• Coordinate campaign mechanics with Retail, Product, IT, Content, VM, CRM and Digital teams.
• Manage strategic partnerships, cross-brand collaborations and community partnerships.
• Develop mall visibility, outdoor branding and experiential activations.
• Create Gift-with-Purchase concepts and VIP gifting initiatives.
• Monitor store footfall, campaign effectiveness and prepare weekly/monthly reports.

Skills

Strategic planning

Budget management

Campaign management

Cross-brand partnerships

Retail activation

Job description

Confidential in Dubai seeks a Trade Marketing Lead to craft the annual strategy and calendar across six GCC markets, integrating product launches, promotions and key retail events with consumer insights and business priorities.

You will oversee budgeting, campaign allocations, and cross-functional execution, partnering with Retail, Product, IT, Content, VM, CRM and Digital teams to ensure consistent brand messaging and impactful activations.