Trade Marketing Manager

iConnect; Dubai; On-site; AED 200,000 - 350,000; Full time

Job summary

iConnect in Dubai is seeking a Trade Marketing Manager to develop and implement an effective Marketing plan and ensure customer marketing aligns with brand strategy.

Reporting to the GM, the role focuses on increasing market share through brand building, consumer promotions, POS for NPD, and trade partnerships with key accounts. Candidates should have 4–5 years in Trade Marketing and a Business Management degree; strong analytic and presentation skills required.

Qualifications

• Bachelor's degree in Business Management or similar from a recognized university.
• 4–5 years of Trade Marketing experience with proven results.
• Strong analytical, communication and presentation abilities.

Responsibilities

• Increase market share through brand building and consumer promotions.
• Develop and implement trade promotions and POS for NPDs.
• Collaborate with sales, marketing and retailers to drive category performance.
• Monitor campaigns and ROI to optimize investments.

Skills

Analytic skills

Objection handling

Presentation skills

Key account management

Education

Bachelor's degree in Business Management or similar

Job description

Our Client leading retail company in Dubai are looking for a Trade Marketing Manager to join thier team.

Reporting to the GM the job purpose will be to develop andimplement an effective Marketing and to ensure customer marketing plans arefully integrated with the brand marketing plan.

KEY ACCOUNTABILITIES

Description

1. To increase market share by brand building and awareness in order to support achieving company objectives.
2. Execute, control and manage consumer Promotions in order to achieve marketing objectives.
3. Development and implementation of POS for NPD's and for other opportunities as per trade requirement, in store animation implementation for NPD's with sales team Coordination.
4. Development of a trade promotional plan with key customers and channels, that the Key Accounts Calendar is followed and creates new promo to increase sales.
5. Working closely with key customers to provide category and shopper insights to drive performance.
6. Manage and evaluate trade promotion levels to achieve maximum return of investments.
7. Generate brand awareness within store animation activities to be dominant against competitor.
8. Monitoring competitor's activity to plan response action plan.

Bachelor's degree in Business Management or similar from a recognized university or Equivalent Experience.

MinimumExperience: 4 to 5 yearsexperience in Trade Marketing with a recognized business

SKILLS, KNOWLEDGE & ABILITIES

Job Specific: Analytic skills, Objection handling, Presentation Skills, Key Account Management

Generic Skills: Growth Mindset, Team Leadership, Innovative thinking, Strategic Influence

FINANCIALS & DECISION MAKING AUTHORITY

Financial Scope: Trade Marketing Budget Management, Return and Investment Analysis

Reporting Staff: Promoters

Decision Making Authority: Promotion Expense Level, Marketing activities, Vacation schedule for Promoters.

WORKING ENVIRONMENT & COMMUNICATION

Working Environment: Office and Field

Internal Relationships: General Manager, Sales Manager, Key Account Manager, Operation Manager

External Relationships: Section managers, Department Head, Senior buyers, Buyers, Merchandise manager, Retailers floor sales staff, Marketing Agencies, Brand Principal.

About The Company

iConnect is an international recruitment resource consultancy based in Dubai, United Arab Emirates.

iConnect is engaged in the recruitment of executives for the retail, healthcare and hospitality industries, utilising traditional recruitment methods and specialist headhunting activity.

At iConnect we understand that attracting and retaining great people is harder than ever and that the activity of recruiting can be time consuming, difficult and expensive. By listening and understanding our client's human resource requirements we are able to place the best candidates at the first time of asking.

Our Recruitment Consultants are all highly trained and work unique specialist markets. This specialist focus allows them to understand the executive recruitment needs of both our clients and candidates.

Our team is specialised in placing senior retail executives such as VP, MD, Brand Directors, Retail Operations and VM Managers healthcare executives such as Consultants in all specialties - Paediatrics, Ophthalmology, Endocrinology, anaesthetist, and cardiology to name a few.