Trade Marketing Manager, F&B – In-Store Activation & Growth

McGregor Boyall; Dubai; On-site; AED 250,000 - 400,000; Full time

Job summary

McGregor Boyall is partnering with a leading food and beverage business to appoint a Trade Marketing Manager. The role sits at the intersection of brand and sales, translating category strategy into in-market execution across modern trade, general trade and foodservice channels.

Based in Dubai, you will develop channel-specific trade marketing plans, own trade spend, lead in-store activations and partner with distributors to optimize route-to-market and drive measurable ROI.

Qualifications

• 5+ years in trade marketing, category management or commercial roles within food & beverage or wider FMCG.
• Experience working principal side with distributors and key accounts in the GCC.
• Strong commercial acumen, with the ability to link trade investment to revenue and margin outcomes.
• Advanced Excel and PowerPoint, with confidence handling sales and market data.
• Proven track record of in-store activation and promotional execution.
• Bachelor's degree in Business, Marketing or a related discipline.

Responsibilities

• Develop and execute channel-specific trade marketing plans to drive availability, visibility and sales conversion
• Own trade spend and promotional budgets, ensuring investment is aligned to growth priorities and delivers measurable ROI
• Design and deliver in-store activation, point-of-sale and promotional campaigns across key accounts
• Partner with sales teams and distributors to strengthen route-to-market and improve execution standards
• Build and maintain category and shopper insights to inform channel plans and customer negotiations
• Track distribution, sales and promotional performance, identifying gaps and driving corrective action
• Support new product launches with channel-ready plans, listings and activation
• Work cross-functionally with brand, sales, supply chain and finance to embed trade priorities into commercial plans

Skills

Trade marketing

Category management

Distributors & GCC

Commercial acumen

Excel

PowerPoint

In-store activation

Promotion execution

Education

Bachelor's degree in Business, Marketing or related discipline

Tools

Excel

PowerPoint

Job description

McGregor Boyall is partnering with a leading food and beverage business to appoint a Trade Marketing Manager. The role sits at the intersection of brand and sales, translating category strategy into in-market execution across modern trade, general trade and foodservice channels.

Based in Dubai, you will develop channel-specific trade marketing plans, own trade spend, lead in-store activations and partner with distributors to optimize route-to-market and drive measurable ROI.