Assistant Trade Marketing Manager

Client of Parisima Talent; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Our client in the UAE seeks an Assistant Manager Trade Marketing to own brand plans, activations and merchandising across retail outlets. You will work closely with brand owners, sales teams and agencies to drive visibility and commercial performance.

The role requires 3–5 years in trade marketing within retail/FMCG, strong Excel/PowerPoint skills, and fluency in English and Hindi (Arabic a plus). Regular retail visits are expected.

Qualifications

• 3–5 years' experience in Trade Marketing or a similar role.
• Bachelor's degree in any discipline.
• Strong experience in retail/FMCG environments.
• Proficient in Excel and PowerPoint.
• Strong communication and stakeholder management skills.
• Fluency in English and Hindi; Arabic would be an advantage.

Responsibilities

• Develop and deliver effective brand and trade marketing plans with assigned brands.
• Partner with sales and unit managers to maximise sales and ensure product availability.
• Manage brand activations, merchandising and planogram implementation across retail outlets.
• Coordinate with external agencies, production houses and other partners on promos and events.
• Communicate promotional activities and mechanics to internal teams.
• Monitor brand and competitor activity and visibility across outlets.
• Prepare monthly brand performance reports and present findings to senior stakeholders.
• Support new brand launches, extensions and other strategic marketing projects.
• Regularly visit retail and customer locations to ensure execution and standards.

Skills

Trade Marketing

Brand plans

Brand activations

Merchandising

Stakeholder management

Communication

Retail visits

Education

Bachelor's degree

Tools

Excel

PowerPoint

MS Office

Job description

Our client is a well-established retail and FMCG business in the UAE and they are looking to appoint an Assistant Manager Trade Marketing to join their Commerce team. This is an exciting opportunity for an experienced Trade Marketing professional to take ownership of brand plans, activations and merchandising across retail outlets, working closely with brand owners, sales teams and external agencies.

Key responsibilities

• Working closely with assigned brands to develop and deliver effective brand and trade marketing plans
• Partnering with sales and unit managers to maximise sales increase volumes and ensure product availability
• Managing brand activations, merchandising and planogram implementation across retail outlets
• Coordinating with external agencies, production houses and other partners on promotional materials, events and sponsorships
• Communicating promotional activities and mechanics effectively to internal sales and supply chain teams
• Monitoring brand and competitor activity and visibility across outlets
• Preparing monthly brand performance reports analysing results against objectives and presenting findings to senior stakeholders
• Supporting new brand launches, brand extensions and other strategic marketing projects
• Regularly visiting retail and customer locations to ensure execution and standards are being maintained

Requirements

• 3 5 years' experience in Trade Marketing or a similar role
• A Bachelor's degree in any discipline
• Strong experience working within retail/FMCG environments
• Good knowledge of Microsoft Office, particularly Excel and PowerPoint
• Experience preparing and analysing monthly brand reports
• Strong communication and stakeholder management skills
• Fluency in English and Hindi is required; Arabic would be an advantage
• A hands-on approach and willingness to regularly visit retail outlets and customer locations

This is a great opportunity for a Trade Marketing professional looking to join an established business and play a key role in driving brand visibility, retail execution and commercial performance across the UAE.