Regional Modern Trade Manager

confidential; Dubai; On-site; AED 300,000 - 460,000; Full time

Job summary

Confidential in Dubai is seeking an experienced FMCG sales professional to lead our Modern Trade strategy. You will develop national accounts, drive distribution, manage trade spend, and coach the KAM and Merchandising teams to achieve aggressive growth.

Ideal candidates have 8–10 years in FMCG sales with 5+ years in Modern Trade within the UAE, and a Business Administration degree (MBA preferred). Collaboration with Supply Chain, Marketing, and Finance is essential for profitable execution.

Qualifications

• 8-10 years of progressive experience in FMCG sales.
• At least 5 years in a Modern Trade management role within the UAE Food & Beverage sector.
• Bachelor's degree in business administration; MBA preferred.

Responsibilities

• Develop and execute the Modern Trade business strategy and annual sales plans in line with overall business objectives.
• Manage and grow national key accounts, including major UAE retail partners, through effective negotiations and joint business planning.
• Drive sales, profitability, distribution, SKU listings, promotions, and in-store visibility across Modern Trade channels.
• Manage trade spend, promotional calendars, and commercial investments to maximize sales and profitability.
• Monitor sales performance, category share, market trends, consumer insights, and competitor activities to identify growth opportunities.
• Ensure effective in-store execution, planogram compliance, promotional implementation, and availability across store formats.
• Collaborate with Supply Chain, Marketing, Finance, and other functions to ensure product availability, operational efficiency, and cost effectiveness.
• Lead and develop Key Account and Merchandising teams through coaching, performance management, training, and succession planning.
• Provide business reviews, performance reports, and strategic recommendations to senior management.
• Build strong customer relationships and foster a results-oriented, collaborative, and high-performance culture.

Skills

FMCG sales

Modern Trade management

Education

Bachelor's degree in business administration

MBA preferred

Job description

Key Accountabilities

• Develop and execute the Modern Trade business strategy and annual sales plans in line with overall business objectives.
• Manage and grow national key accounts, including major UAE retail partners, through effective negotiations and joint business planning.
• Drive sales, profitability, distribution, SKU listings, promotions, and in-store visibility across Modern Trade channels.
• Manage trade spend, promotional calendars, and commercial investments to maximize sales and profitability.
• Monitor sales performance, category share, market trends, consumer insights, and competitor activities to identify growth opportunities.
• Ensure effective in-store execution, planogram compliance, promotional implementation, and availability across store formats.
• Collaborate with Supply Chain, Marketing, Finance, and other functions to ensure product availability, operational efficiency, and cost effectiveness.
• Lead and develop Key Account and Merchandising teams through coaching, performance management, training, and succession planning.
• Provide business reviews, performance reports, and strategic recommendations to senior management.
• Build strong customer relationships and foster a results-oriented, collaborative, and high-performance culture.

Skills

8-10 years of progressive experience in FMCG sales, with at least 5 years in a Modern Trade management role within the Food & Beverage sector in the UAE.

Bachelor's degree in business administration, or related field (MBA preferred).