Technical Sales Manager

IFFCO Group; Dubai; On-site; AED 220,000 - 441,000; Full time

Job summary

IFFCO Group in Dubai, UAE seeks a senior sales professional to lead Premix and Feed sales, engaging with customer nutritionists and coordinating product development with suppliers. You will support the Premix & Feed Key Account Sales team in resolving technical challenges and driving opportunities.

The role requires extensive experience in feed/premix sales, a veterinary degree, and strong market/customer relationship skills.

Qualifications

• 12+ years experience in feed sales, premix sales, nutritionist in feed additive company, and distribution management & farm feed / premix sales management.
• Bachelor's degree in veterinary medicine.
• Strong knowledge of value chain management and customer-facing sales.

Responsibilities

• Achieve monthly and annual sales targets by volume and revenue; visit customers to maintain relationships and identify opportunities.
• Establish mechanisms to gather input from customers and nutritionists; engage with stakeholders on technical and commercial matters; resolve complaints within timelines.
• Conduct market studies to identify trends, competitors and new business opportunities; provide territory reports on needs and interests.
• Prepare price offers and quotations in coordination with managers and finance; coordinate farm/lab trials for new product introductions.
• Participate in exhibitions and promotional events; engage with nutritionists on new feed additive opportunities; support branding efforts.
• Ensure adherence to credit policy; follow up with customers to ensure timely collection of dues within limits.
• Allocate work, nominate for training, conduct performance reviews, and manage leave/overtime for efficiency.
• Apply techno-commercial expertise in Poultry/Dairy Nutrition and Formulation to support commercial activities; translate customer needs into functional products.

Skills

Feed sales

Premix sales

Nutritionist liaison

Distribution management

Business acumen

Trade marketing

Category management

Value chain knowledge

Education

Bachelor's degree in veterinary medicine

Job description

Job Summary

The role is responsible for engaging with customer nutritionists, identifying feed additive opportunities, coordinating product development and trials with suppliers and supporting the Premix & Feed Key Account Sales team in resolving customer concerns and technical challenges.

Responsibilities

• Sales Target Achievement - Achieve monthly and annual targets by volume and revenue. Visit customers to maintain good relationships and understand their needs. Identify business development opportunities to increase market share and profitability.
• Customer Relationship Management - Establish mechanisms to gather input and feedback from customers and customer nutritionists for understanding their requirements. Engage with stakeholders at all levels on technical and commercial matters. Resolve customer complaints and challenges within specified timelines, supporting the Premix/Feed Key Account Sales team to address and resolve any customer issues effectively to maintain a positive company image
• Market Study and Analysis - Conduct market studies to identify emerging trends, competitor information, and new business opportunities. Analyze territory and provide reports on customer needs, problems, interests, and potential for new business.
• Quotations and Price Offers - Arrange price offers and quotations in coordination with direct managers and the finance department. Engage with suppliers to formulate and develop required farm/lab trials for new product introduction. Send reports of customer needs, problems, interests and competitive activities to management.
• Exhibitions and Promotional Activities - Participate in exhibitions, industry sales forum events, and promotional activities as required by management. Engage with customer nutritionists to discuss new feed additive opportunities for IFFCO. Support the company in branding services and products.
• Credit Policy Adherence - Ensure adherence to the credit policy. Follow up with dealers/customers regularly to ensure timely collection of dues in alignment with credit limits and collection target plans.
• People Management - Allocate work, nominate for training, conduct performance reviews, and manage leave and overtime for efficiency.
• Techno-Commercial Expertise - Apply technical expertise in Poultry/Dairy Nutrition and Formulation to support commercial activities. Engage with suppliers and internal teams to develop and validate new products through farm/lab trials. Translate customer needs into functional products working closely with IFFCO internal teams to ensure successful product development and delivery.

Key Performance Indicators

• Adherence to sales targets Increase in customer base
• Customer satisfaction score Behaviour with the team & customers
• Adherence to On-Shelf Availability targets Market study reports
• Adherence to collection targets Timely arrangement of price offers and quotations Participation in events Brand visibility and promotion
• Adherence to credit policy Timely collection of dues
• Achievement of KPIs. Efficiency in leave and overtime management.
• Number of new products introduced Successful farm/lab trial completion rate

Job Summary

The role is responsible for engaging with customer nutritionists, identifying feed additive opportunities, coordinating product development and trials with suppliers and supporting the Premix & Feed Key Account Sales team in resolving customer concerns and technical challenges.

Roles & Responsibilities

• Sales Target Achievement - Achieve monthly and annual targets by volume and revenue. Visit customers to maintain good relationships and understand their needs. Identify business development opportunities to increase market share and profitability.
• Customer Relationship Management - Establish mechanisms to gather input and feedback from customers and customer nutritionists for understanding their requirements. Engage with stakeholders at all levels on technical and commercial matters. Resolve customer complaints and challenges within specified timelines, supporting the Premix/Feed Key Account Sales team to address and resolve any customer issues effectively to maintain a positive company image
• Market Study and Analysis - Conduct market studies to identify emerging trends, competitor information, and new business opportunities. Analyze territory and provide reports on customer needs, problems, interests, and potential for new business.
• Quotations and Price Offers - Arrange price offers and quotations in coordination with direct managers and the finance department. Engage with suppliers to formulate and develop required farm/lab trials for new product introduction. Send reports of customer needs, problems, interests and competitive activities to management.
• Exhibitions and Promotional Activities - Participate in exhibitions, industry sales forum events, and promotional activities as required by management. Engage with customer nutritionists to discuss new feed additive opportunities for IFFCO. Support the company in branding services and products.
• Credit Policy Adherence - Ensure adherence to the credit policy. Follow up with dealers/customers regularly to ensure timely collection of dues in alignment with credit limits and collection target plans.
• People Management - Allocate work, nominate for training, conduct performance reviews, and manage leave and overtime for efficiency.
• Techno-Commercial Expertise - Apply technical expertise in Poultry/Dairy Nutrition and Formulation to support commercial activities. Engage with suppliers and internal teams to develop and validate new products through farm/lab trials. Translate customer needs into functional products working closely with IFFCO internal teams to ensure successful product development and delivery.

KPIs

• Adherence to sales targets Increase in customer base
• Customer satisfaction score Behaviour with the team & customers
• Adherence to On-Shelf Availability targets Market study reports
• Adherence to collection targets Timely arrangement of price offers and quotations Participation in events Brand visibility and promotion
• Adherence to credit policy Timely collection of dues
• Achievement of KPIs. Efficiency in leave and overtime management.
• Number of new products introduced Successful farm/lab trial completion rate

Skills

Work experience requirement

• 12+ years experience in Feed Sales, Premix Sales, Nutritionist in feed additive company, and Distribution management & farm feed / premix sales management

Qualification

• Bachelor's degree in veterinary medicine

Technical Skills

Experience:

• 12+ years' experience in Feed Sales, Premix Sales, Nutritionist in feed additive company, and Distribution management & farm feed / premix sales management

Qualification:

• Bachelor's degree in veterinary medicine

Technical Skills:

• Premix, Feeds and Additives formulation
• Sales and Distribution Strategy Management
• Business & Financial Acumen
• Consumer Behaviour B2B and B2C
• Trade Marketing and Category management
• Knowledge of Value Chain Management