Strategic Shopper & Trade Marketing Lead (ME)

Tanqeeb; Abu Dhabi; On-site; AED 320,000 - 520,000; Full time

Benefits offered by this job

Parental benefits

Employee Assistance Program

Life insurance

Share plans

Short-term incentives

Job summary

Reckitt in the UAE seeks a Head of Trade Marketing Manager to lead country 4P strategy across key accounts and categories, driving in-store presence and profitability.

You will lead a country Trade Marketing team, define budgets, and align with marketing directors to deliver category plans and promotional strategies across channels.

Fluency in English is essential; a Bachelor’s in business or related field is preferred and experience in FMCG leadership roles is required.

Qualifications

• Strong commercial understanding of business issues/opportunities.
• Strong understanding of sales and marketing strategy and planning issues.
• Strong analytical skills with ability to develop strategies, tactics and measurable implementation.
• Fluency in English is essential; other languages advantageous.
• Leadership level experience in FMCG sales/trade marketing/marketing roles.

Responsibilities

• Develops country/customer 4P strategy and tactics in line with sales and marketing directors, building on global 4P strategy.
• Defines Category trade marketing KPIs across all Reckitt Benckiser categories in the country.
• Leads the country Trade Marketing team.
• Defines and manages the trade marketing budget.
• Contributes to category marketing plans with customer and category analysis and promotional strategy.
• Continuously analyzes the competitive and customer position in the country and works with the sales director on long-term actions and strategy.
• Leads and supports trade marketing team in developing and implementing Reckitt Benckiser promotional strategy across customers.
• Presents Category strategies/vision and 4P strategy to customers.
• Acts as key contact for the Marketing Director and Brand Marketing team regarding promotional and customer activity.

Skills

Commercial acumen

Analytical skills

Leadership experience

English fluency

Education

Bachelor’s degree in business or related field

Job description

Reckitt in the UAE seeks a Head of Trade Marketing Manager to lead country 4P strategy across key accounts and categories, driving in-store presence and profitability.

You will lead a country Trade Marketing team, define budgets, and align with marketing directors to deliver category plans and promotional strategies across channels.

Fluency in English is essential; a Bachelor’s in business or related field is preferred and experience in FMCG leadership roles is required.