Trade Marketing Specialist

Remote DXB; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

Henkel, a global leader in hair care, detergents, and adhesives, seeks a Trade Marketing professional to develop and execute channel plans across the GCC/MENA region. You will drive in-store visibility, distributor partnerships, and retailer joint business planning to strengthen market presence.

The role requires 4–7 years in trade/channel marketing, a bachelor's in marketing or business, and strong analytical skills. Fluency in English is required; Arabic is a plus.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA is advantageous.
• 4–7 years of trade/channel marketing experience, preferably in FMCG.
• Experience in GCC/MENA region; KSA exposure is a plus.
• Strong grounding in distributor management, shopper marketing, and category management.
• Ability to use field data and shopper insights to drive channel decisions.
• Strong analytical skills with sell-in/sell-out and market panel data.
• Budget and project management discipline.
• Excellent cross-functional collaboration and negotiation skills.
• Fluency in English; Arabic language skills are a plus.
• Direct modern trade / key-account experience with retailer joint business planning.

Responsibilities

• Develop and execute trade marketing plans by channel and market aligned with brand and category priorities.
• Build and implement modern trade plans covering planograms, category management, in-store visibility, and key-account activations.
• Translate brand strategies into channel-specific POS materials, merchandising standards, and promotional activities.
• Define shopper profiles by channel and category to improve assortment, messaging, and price points.
• Establish and manage field data collection for distribution, shelf visibility, and competitor activity.
• Analyze sell-in, sell-out, and stock data to identify performance gaps and develop action plans.
• Lead trade execution of new product launches, ensuring strong listings and distribution.
• Manage trade marketing budgets and track key channel KPIs and ROI.

Skills

Cross-functional collaboration

Negotiation skills

Analytical skills

Budget management

Project management

Market analysis

Team coordination

Fluency in English

Arabic language skills

Education

Bachelor's degree in Marketing/Business or related field

MBA

Job description

Responsibilities

• Develop and execute trade marketing plans by channel and market, aligned with brand and category priorities
• Build and implement modern trade plans covering planograms, category management, in-store visibility, and key-account activations
• Translate brand strategies into channel-specific POS materials, merchandising standards, and promotional activities
• Define shopper profiles by channel and category to improve assortment, messaging, and price points
• Establish and manage field data collection for distribution, shelf visibility, and competitor activity
• Analyze sell-in, sell-out, and stock data to identify performance gaps and develop action plans
• Lead trade execution of new product launches, ensuring strong listings and distribution
• Manage trade marketing budgets and track key channel KPIs and ROI

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA is an advantage
• 4–7 years of experience in trade/channel marketing, ideally in FMCG
• Proven experience in the GCC/MENA region, with KSA market exposure as a strong plus
• Solid grounding in distributor management, shopper marketing, and category management
• Demonstrated ability to use field data and shopper insights to drive channel decisions
• Strong analytical skills with sell-in/sell-out and market panel data
• Budget and project management discipline
• Excellent cross-functional collaboration and negotiation skills
• Fluency in English; Arabic is a plus
• Direct modern trade/key-account experience with retailer joint business planning

About the Company

Henkel is a global leader in both industrial and consumer businesses, with a portfolio including well-known hair care products, laundry detergents, and adhesives, sealants, and functional coatings.