Strategic Growth & Engagement Executive (UAE)

Best Companies Group FZ; Abu Dhabi; Hybrid; AED 180,000 - 240,000; Full time

Job summary

Great Place To Work Middle East is seeking a Strategic Engagement Executive in Abu Dhabi with a hybrid work setup to lead business development, qualify leads, and convert opportunities within the UAE. The role involves engaging HR leaders and senior decision-makers while representing the GPTW product suite and driving client partnerships.

The successful candidate will collaborate with the Managing Director – UAE and Sales/Marketing teams, maintain CRM records, and plan campaigns to expand our

Qualifications

• Bachelor’s degree in Business, Marketing, HR, or a related field.
• 1–3 years of experience in sales, business development, or customer facing roles (preferably B2B).
• Strong communication skills in English; Arabic proficiency is an advantage
• Comfortable with outbound calling, prospecting, and engaging senior stakeholders
• Experience using CRM systems (HubSpot, Salesforce, or similar)
• High level of professionalism, resilience, and a growth driven mindset

Responsibilities

• Identify, research, and target potential clients across the UAE through outbound prospecting and market intelligence.
• Execute outreach activities including calls, emails, and LinkedIn engagement to generate interest and secure qualified meetings.
• Conduct discovery conversations to understand organizational needs and qualify leads based on defined criteria.
• Maintain accurate and up to date records of all interactions, insights, and activities in the CRM tool.
• Build and nurture relationships with HR leaders, executives, and decision makers across industries.
• Promote GPTW assessments, programs, and events to enhance brand visibility and engagement in the UAE market.
• Follow up on inbound leads, marketing campaigns, and event attendees to convert interest into qualified opportunities.
• Plan and execute demand generation activities with the Marketing team to build awareness of Great Place to Work solutions and attract prospective clients across priority sectors in the UAE.
• Engage target audiences through coordinated email, LinkedIn, webinar, and event campaigns, using relevant workplace culture content to create interest and nurture prospects who are not yet ready to buy.
• Align with Sales and Marketing on target audiences, campaign messaging, lead qualification criteria, and timely follow-up to turn campaign engagement into qualified sales opportunities.
• Track demand generation activity and results in the CRM, including lead sources, engagement, qualified opportunities, and pipeline contribution, and use insights to improve future campaigns.
• Work closely with the Managing Director – UAE on client engagement, market development initiatives, and strategic outreach.
• Prepare weekly reports on pipeline status, outreach performance, and market insights.
• Coordinate internally to ensure consistent communication, high quality delivery, and alignment across all touchpoints.
• Share market feedback to support continuous improvement of messaging, lead generation strategies, and overall positioning.
• Provide daily operational support to the Sales and Marketing teams to ensure smooth coordination and timely execution of campaigns and client-facing activities.
• Drive new business growth by proactively identifying and pursuing opportunities across priority sectors in the UAE market.
• Develop target-account plans by researching high-potential organizations, mapping decision-makers, and tailoring outreach strategies.
• Support opportunity progression by coordinating follow-ups and early-stage commercial information retrieval.
• Identify market expansion opportunities through competitor intelligence, industry trends, and emerging client needs.
• Execute targeted growth campaigns and strategic business development initiatives in collaboration with the Managing Director – UAE.
• Contribute to assigned new-business pipeline and client acquisition objectives, tracking progress and recommending improvements.

Skills

Strong communication

Prospecting outbound

Relationship building

CRM experience

English proficiency

Education

Bachelor’s degree in Business/Marketing/HR

Tools

HubSpot

Salesforce

Job description

Great Place To Work Middle East is seeking a Strategic Engagement Executive in Abu Dhabi with a hybrid work setup to lead business development, qualify leads, and convert opportunities within the UAE. The role involves engaging HR leaders and senior decision-makers while representing the GPTW product suite and driving client partnerships.

The successful candidate will collaborate with the Managing Director – UAE and Sales/Marketing teams, maintain CRM records, and plan campaigns to expand our