An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Beiersdorf in Dubai is seeking a social-first, digitally savvy marketer to grow our influencer and creator communities across brands in the MENA region.
You will lead influencer activations, run campaigns from briefing to reporting, manage partnerships with agencies, and own always-on Instagram and TikTok programs across NIVEA and Eucerin. A fast-paced, collaborative environment awaits with regional scope and growth opportunities.
We re looking for a social-first culturally connected and digitally savvy marketer to join our MENA team and help grow our influencer and social ecosystem across our brands You will help drive influencer activations build creator communities execute innovative brand experiences and support the day-to-day management of our social channels
Identify emerging creators cultural trends and collaboration opportunities Create culturally relevant activations rooted in local consumer insights and behaviours Execute influencer campaigns across NIVEA and Eucerin from briefing through delivery and reporting Ensure continuous brand presence and creator advocacy Build nurture and manage creator communities Support the development and execution of long-term creator partnerships
Lead the implementation of always-on social activity across Instagram and TikTok Manage the always-on social creative agency ensuring excellence in content planning publishing community management and reporting
Own the planning and execution of PR kits amp gifting programs end-to-end Lead influencer experiences at launch events amp activations from concept through execution Develop innovative collaborations and out-of-the-box ideas that generate buzz engagement and earned impact
Manage campaign performance reporting through tools such as CreatorIQ or TraackrMonitor KPIs including creator performance engagement and ROI Manage budgets ensure accurate tracking process invoices timely reconciliations and maintain budget trackers
Manage day-to-day relationships with influencer social PR and event agencies Monitor execution quality reporting standards and campaign performance
1-3 years of experience in influencer marketing, creator partnerships, social media or digital marketing.Proven experience executing influencer campaigns and events.Experience managing agencies and external partners.Strong analytical and reporting capabilities.Deep understanding of Instagram, TikTok and creator ecosystems.Agile, proactive and results-oriented.Highly autonomous and organized.Ability to thrive in a complex and fast-changing environment.LanguagesNative Arabic speaker. Fluent English