Influencer Marketing Manager

Yaz Marketing; United Arab Emirates; On-site; AED 180,000 - 300,000; Full time

Job summary

Yaz Marketing in the United Arab Emirates is seeking an Influencer Marketing Manager to lead influencer strategy partnerships and campaigns across our clients and in-house projects. You are a storyteller, relationship-builder and strategist who connects brands with voices to drive awareness, engagement and measurable impact.

You will manage end-to-end collaborations from scouting and negotiation to execution, reporting and trend analysis, ensuring all partnerships align with our creative

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, or related field.
• 3–5 years of experience in influencer marketing.
• Strong understanding of social media platforms (Instagram, TikTok, YouTube, X, LinkedIn).
• Proven track record of successful influencer campaigns.
• Excellent communication, negotiation and presentation skills.
• Data-driven with experience using analytics and influencer tracking tools.

Responsibilities

• Develop and execute influencer marketing strategies aligned with brand objectives.
• Scout and onboard influencers relevant to client needs.
• Negotiate contracts, deliverables and rates within budgets.
• Manage end-to-end influencer campaigns from briefing to posting schedules.
• Collaborate with creative and production teams for seamless content.
• Review content for brand, tone, and legal compliance.
• Track KPIs, generate performance reports, and optimize future campaigns.

Skills

Influencer marketing

Campaign management

Relationship building

Negotiation

Data analysis

Social media platforms

Influencer tracking tools

Education

Bachelor's degree in Marketing, Communications, PR, or related field

Tools

Influencer tracking tools

Job description

We are seeking a dynamic Influencer Marketing Manager to lead influencer strategy partnerships and campaigns across our clients and in-house projects The ideal candidate is a storyteller relationship-builder and strategist who understands how to connect brands with the right voices to drive awareness engagement and measurable impact You ll manage end-to-end influencer collaborations from scouting and negotiation to campaign execution reporting and trend analysis ensuring all partnerships align with the agency s creative direction and client goals

Key Responsibilities

• Develop and execute influencer marketing strategies that align with brand objectives campaign goals and target audiences
• Identify opportunities to integrate influencer marketing into broader content social and media plans
• Research and stay ahead of platform trends creator behavior and emerging influencer categories micro macro celebrity and UGC creators
• Scout and onboard influencers relevant to client industries and campaign needs
• Build and maintain long-term relationships with creators talent managers and agencies
• Negotiate contracts deliverables and rates in alignment with client budgets and campaign goals
• Maintain a structured database of influencers segmented by niche performance metrics and engagement rates
• Manage the full lifecycle of influencer campaigns briefing coordination approvals deadlines and posting schedules
• Collaborate closely with the creative and production teams to ensure seamless integration of influencer content
• Review and approve influencer content for brand alignment tone of voice and compliance with brand and legal guidelines
• Ensure campaign KPIs are met including engagement reach conversions and ROI
• Track campaign performance using analytics tools and prepare detailed reports with insights and learnings
• Optimize future campaigns based on data-driven insights and influencer performance
• Develop influencer benchmarks cost-per-engagement standards and category best practices
• Work closely with the Social Media Strategy and Production teams to ensure influencer initiatives are aligned with creative storytelling and brand goals
• Support business development with influencer ideas proposals and pitch materials
• Manage influencer involvement in shoots events and brand activations
• Develop and execute influencer marketing strategies that align with brand objectives campaign goals and target audiences

Qualifications

• Bachelor s degree in Marketing, Communications, PR, or a related field.
• 3 5 years of experience in influencer marketing, preferably within an agency or brand environment.
• Strong understanding of social media platforms (Instagram, TikTok, YouTube, X, LinkedIn).
• Proven track record of successful influencer campaigns across industries.
• Excellent communication, negotiation, and presentation skills.
• Data-driven mindset with experience using analytics and influencer tracking tools.
• Passion for trends, culture, and storytelling.

Preferred Qualifications

• Experience in paid media amplification of influencer content.
• Familiarity with regional influencer regulations and GCC influencer markets.
• Creative mindset with a keen eye for visual storytelling and brand tone.