Sponsorship Sales Manager - Gaming

VAP Group; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

VAP Group is seeking an experienced Sponsorship Director to lead a holistic sponsorship strategy for our Dubai expos. You will attract diverse sponsors and exhibitors, craft tailored space offerings, and drive partnerships aligned with event themes.

Responsibilities include researching prospects, building relationships with decision-makers, and delivering bespoke sponsorship packages that showcase brand visibility, lead generation, and networking opportunities.

Qualifications

• Minimum 5 years hands-on experience in exhibition sponsorship and space selling.
• Experience with international exhibitions and shows.
• Experience working with Gaming Events.

Responsibilities

• Formulate and implement a holistic sponsorship strategy aimed at attracting sponsors and exhibitors aligned with expo themes and objectives.
• Create customized offerings for exhibition space and booths as per exhibitor requirements.
• Identify and research prospective sponsors and collaborators to enrich expo quality and attendee experience.
• Build relationships with key decision-makers and tailor bespoke sponsorship packages to meet marketing goals.
• Craft compelling sponsorship proposals highlighting brand visibility, lead generation, and networking benefits.
• Collaborate with expo management to activate sponsorship agreements and maximize sponsor ROI.
• Coordinate with Marketing, Events, and PR to harmonize sponsorship initiatives with overall brand messaging.
• Promote the organization's presence at industry events to nurture sponsor relationships.

Skills

Sponsorship sales

Client relationships

Market research

Negotiation

Proposal development

Strategic planning

Presentation skills

Education

Bachelor's degree in Business/Marketing/Communications

MBA or advanced degree

Job description

Roles And Responsibilities

• Formulate and implement a holistic sponsorship strategy aimed at attracting a diverse range of sponsors and exhibitors that seamlessly align with the themes and objectives of our expos.
• Create customized offerings for exhibition space and booths as per the exhibitor requirements.
• Efficiently identify and conduct comprehensive research on prospective sponsors, exhibitors, and collaborators capable of enriching the quality of our expos and augmenting the overall experience of attendees.
• Foster and uphold robust relationships with pivotal decision-makers within potential sponsors' organizations, comprehensively grasping their marketing aspirations and tailoring bespoke sponsorship packages to cater to their precise requisites.
• Craft compelling and tailor-made sponsorship proposals that effectively showcase the unparalleled advantages of forming partnerships with our expos. These advantages encompass heightened brand visibility, lead generation, and invaluable networking prospects.
• Collaborate closely with the expo management team to ensure the flawless activation and execution of sponsorship agreements. This entails guaranteeing that sponsors attain optimal visibility and a superior return on investment throughout the event.
• Forge close collaboration with internal cross-functional teams, including Marketing, Events, and PR. This synergy is aimed at harmonizing sponsorship initiatives with overarching marketing strategies and ensuring a coherent brand message across all facets.
• Champion our organization's presence at industry events and conferences, thus engendering and nurturing relationships with potential sponsors and partners.

Skills And Qualifications

• A minimum of 5 years of hands-on experience in exhibition sponsorship and space selling.
• Must have worked for international exhibitions and shows.
• Must have experience working with Gaming Events.
• Possession of a Bachelor's degree in Business, Marketing, Communications, or a related field. An MBA or advanced degree would be a notable advantage.
• Exemplary communication, negotiation, and presentation proficiencies.
• Demonstrated track record in cultivating and maintaining relationships with key stakeholders in the industry.
• Innate self-motivation, an unwavering commitment to producing results, and the ability to flourish within a fast-paced and dynamic environment.