Senior Marketing Manager

Client of Salt; Dubai; In loco; AED 300.000 - 520.000; Tempo pieno

Descrizione del lavoro

Client of Salt is seeking a Senior Marketing Manager Exhibitions to lead strategic marketing initiatives for events and trade shows. The role focuses on planning, developing and executing integrated strategies to drive attendance, exhibitor acquisition and brand visibility with strong emphasis on B2B audiences.

You will oversee multi-channel campaigns, digital marketing, content creation, PR, partnerships and on-site promotion, ensuring targets are met and ROI is optimized.

Competenze

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing, preferably within exhibitions, events, or B2B industries.
• Strong knowledge of digital marketing channels and tools (SEO, PPC, email marketing, social media, CRM systems).
• Proven experience in campaign management and lead generation.
• Excellent communication, writing, and stakeholder management skills.
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Strong project management and organizational skills.
• Ability to work under pressure and meet tight deadlines.

Mansioni

• Develop and implement comprehensive marketing plans aligned with event objectives.
• Define target audiences including visitors exhibitors and partners.
• Position the exhibition effectively within the market to achieve attendance and revenue targets.
• Conduct market research competitor analysis and audience insights to refine strategies.
• Plan and execute multi-channel marketing campaigns digital email social media PR content marketing and paid advertising.
• Oversee campaign timelines budgets and performance tracking.
• Collaborate with sales teams to support exhibitor acquisition campaigns.
• Manage website content SEO and landing pages to optimize lead generation.
• Oversee CRM email marketing campaigns and automation workflows.
• Work with paid media agencies to run PPC social ads and retargeting campaigns.
• Monitor analytics tools e g Google Analytics to track performance and optimize ROI.
• Develop compelling marketing content including brochures emails social posts press releases and promotional materials.
• Ensure brand consistency across all communication channels.
• Coordinate with designers copywriters and agencies for campaign assets.
• Build relationships with media partners associations and industry stakeholders.
• Manage PR campaigns press releases and media outreach to increase visibility.
• Secure promotional partnerships and cross-marketing opportunities.
• Drive visitor registration and exhibitor participation through targeted campaigns.
• Manage promotional calendars and campaign rollouts pre- during and post-event.
• Support on-site marketing activities and event execution when required.
• Manage marketing budgets efficiently and ensure cost-effective campaign execution.
• Track KPIs such as registrations leads conversion rates and ROI and provide regular reports to senior management.

Descrizione del lavoro

The Senior Marketing Manager Exhibitions is responsible for planning developing and executing integrated marketing strategies to drive attendance exhibitor acquisition and brand visibility for exhibitions and trade shows The role requires a strong understanding of B2B event marketing audience segmentation digital campaigns and stakeholder management to deliver measurable results and maximize event revenue.

Key Responsibilities

Strategic Marketing

• Develop and implement comprehensive marketing plans aligned with event objectives
• Define target audiences including visitors exhibitors and partners
• Position the exhibition effectively within the market to achieve attendance and revenue targets
• Conduct market research competitor analysis and audience insights to refine strategies

Campaign Management

• Plan and execute multi-channel marketing campaigns digital email social media PR content marketing and paid advertising
• Oversee campaign timelines budgets and performance tracking
• Collaborate with sales teams to support exhibitor acquisition campaigns

Digital Marketing

• Manage website content SEO and landing pages to optimize lead generation
• Oversee CRM email marketing campaigns and automation workflows
• Work with paid media agencies to run PPC social ads and retargeting campaigns
• Monitor analytics tools e g Google Analytics to track performance and optimize ROI

Content amp Creative

• Develop compelling marketing content including brochures emails social posts press releases and promotional materials
• Ensure brand consistency across all communication channels
• Coordinate with designers copywriters and agencies for campaign assets

Partnerships amp PR

• Build relationships with media partners associations and industry stakeholders
• Manage PR campaigns press releases and media outreach to increase visibility
• Secure promotional partnerships and cross-marketing opportunities

Event Promotion

• Drive visitor registration and exhibitor participation through targeted campaigns
• Manage promotional calendars and campaign rollouts pre- during and post-event
• Support on-site marketing activities and event execution when required

Budget amp Reporting

• Manage marketing budgets efficiently and ensure cost-effective campaign execution
• Track KPIs such as registrations leads conversion rates and ROI
• Provide regular reports and insights to senior management

Key Skills & Qualifications:

• Bachelor s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing, preferably within exhibitions, events, or B2B industries.
• Strong knowledge of digital marketing channels and tools (SEO, PPC, email marketing, social media, CRM systems).
• Proven experience in campaign management and lead generation.
• Excellent communication, writing, and stakeholder management skills.
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Strong project management and organizational skills.
• Ability to work under pressure and meet tight deadlines.