Specialist Performance Marketing

Delivery Hero; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Delivery Hero is seeking a results‑driven Performance Marketing Specialist with a strong focus on Paid Social to join our regional team in Dubai. You will work closely with regional and local marketing teams across MENA to drive growth on our platform.

The role requires hands‑on execution, optimization of paid social campaigns, ASO activities, and collaboration with central teams to share best practices and insights. Remote work is not offered for this position.

Qualifications

• Minimum 2 years of hands‑on experience in Performance Marketing or Paid Social.
• Experience with Google Play Store Console and App Store Connect.

Responsibilities

• Create, develop and optimize paid social campaigns for app installs and re‑engagement across multiple markets and platforms (Meta, TikTok, Snapchat, Twitter).
• Support ad operations and exchange best practices with central paid social teams.
• Collaborate with regional and local marketing teams on growth initiatives and plans.
• Manage uploading and optimizing product feeds for dynamic ads.
• Conduct tests to measure incrementality and campaign performance; derive actionable insights.

Skills

Paid social marketing

Meta Ads

TikTok Ads

Campaign optimization

Data analysis

Education

Bachelor's degree in marketing or business

Tools

Google Play Console

App Store Connect

Adjust

AppsFlyer

Branch

Firebase

Job description

We are looking for a strong Performance Marketing Specialist with a primary focus on Paid Social to join our dynamic regional performance marketing team. The role will require a hands on approach and be execution focused. You will be working closely with the regional performance marketing team in Dubai UAE as well as the local marketing teams across MENA countries to help them grow their business on our platform.

Qualifications

Paid Social

• Creating developing and optimizing paid social campaigns for app installs and re‑engagement for multiple markets and platforms (Meta TikTok Snapchat Twitter).
• Supporting the Performance Marketing Ad Operations team in daily operations with a hands‑on approach and working closely with the Central Paid Social team to exchange best practices insights and trends.
• Working closely with the regional performance marketing team and strengthening integration with local marketing teams on growth initiatives and plans.
• Managing uploading and optimizing product feeds for dynamic ads following best practices.
• Conducting tests and experiments to measure incrementality and performance impact of paid social channels.
• Understanding analyzing and reporting on campaign performance by identifying key KPIs and driving improvements through actionable insights.

ASO

• Test track analyze and optimize keywords and rankings across app stores.
• Carry out competitive analysis based on keywords app rankings and category trends.
• Support the visibility of our apps on the MENA App Store and Google Play Store.
• Create and implement ASO best practices to improve conversion rates visibility and downloads.
• Create and maintain weekly/monthly ASO performance reporting with insights and recommendations.
• Liaise with local and regional teams to support in‑app events promotional content and Custom Product Pages / Custom Store Listings.

Additional Information

Requirements

• Bachelors degree in marketing computer science or business disciplines.
• Minimum 2 years of hands‑on experience in Performance Marketing or Paid Social.
• Working knowledge of Google Play Store Console and App Store Connect.
• Strong experience across Paid Social platforms is highly preferred.
• Experience working with MMPs such as Adjust Appsflyer Branch Firebase etc. is a plus.
• AI‑powered workflow optimization experience is a strong plus.

Remote Work

No

Employment Type

Full‑time