Digital Marketing Specialist

Duconodl; Dubai; On-site; AED 167,400 - 223,200; Full time

Job summary

A digital marketing agency in Dubai is seeking a talented Digital Marketing Specialist to drive brand growth across the UAE and GCC. The role involves managing social media platforms, executing paid advertising campaigns, and implementing SEO strategies. The ideal candidate has expertise in key digital marketing channels and a passion for data-driven results.

Qualifications

• Expertise in paid media channels with a strong track record of successful campaigns.
• Solid understanding of SEO best practices and tools.
• Data-driven mindset with experience in performance monitoring and analytics.

Responsibilities

• Manage day-to-day social media platforms to grow followers and engagement.
• Create and manage paid media campaigns across various platforms.
• Develop and execute campaigns on WhatsApp for lead qualification.
• Implement SEO strategies to enhance website ranking and user experience.
• Track, measure, and report on campaign performance to refine strategies.

Skills

Google Ads

Meta Ads (Facebook/Instagram)

TikTok Ads

SEO & Analytics

Content Marketing

Education

Bachelor’s Degree in Marketing, Digital Media, Communications, or a related field

Tools

Salesforce

Job description

Drive brand growth across UAE & GCC through social media, paid ads, SEO, and lead nurturing.

As we expand our reach in the UAE and GCC, we are looking for a talented Digital Marketing Specialist to join our team and help grow our brand through strategic digital marketing efforts.

Key Responsibilities

• Social Media Management: Manage day-to-day social media platforms with a focus on growing Instagram followers and engagement through both organic content and paid campaigns. Platforms include TikTok, YouTube, LinkedIn, Snapchat, Instagram, and Pinterest.
• Paid Advertising: Create and manage paid media campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and others to drive qualified traffic and conversions.
• WhatsApp Campaigns: Develop and execute campaigns on WhatsApp and ensure effective lead qualification.
• Lead Nurturing: Demonstrate experience in nurturing and qualifying leads effectively.
• CRM Knowledge: Familiarity with CRM tools, preferably Salesforce.
• SEO Optimization: Implement SEO strategies to enhance website ranking, increase organic traffic, and improve user experience.
• Content Strategy: Develop and execute compelling content aligned with the brand’s mission of creating dream outdoor spaces.
• Data Analysis: Track, measure, and report on campaign performance using Google Analytics and other tools. Refine strategies to meet KPIs and maximize ROI.
• Collaboration: Work closely with internal teams and external partners to align marketing strategies with business goals.

Requirements

• Expertise in paid media channels (Google Ads, Meta Ads, TikTok Ads, etc.) with a strong track record of successful campaigns.
• Solid understanding of SEO best practices and tools.
• Data-driven mindset with experience in performance monitoring and analytics.
• Creative, strategic thinker with a passion for digital marketing and driving results.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Understanding and experience in the UAE and GCC markets.

Key Skills

• Google Ads
• Meta Ads (Facebook/Instagram)
• TikTok Ads
• SEO & Analytics
• Content Marketing

Preferred Qualifications

• Bachelor’s Degree in Marketing, Digital Media, Communications, or a related field preferred.