Senior Specialist- Corporate Identity and Branding

Roads and Transport Authority; Abu Dhabi; On-site; AED 180,000 - 320,000; Full time

Job summary

Roads and Transport Authority seeks a senior CSR strategist to implement governance, sustainability, and community initiatives aligned with national priorities. You will coordinate with departments to deliver annual CSR and community plans, while integrating marketing and identity programs.

The role emphasizes evaluating impact, driving improvements, and identifying partnerships to enhance outcomes and community well-being.

Qualifications

• Bachelor's degree in marketing and/or business administration.
• 6+ years in related field (8+ years if master's).
• Experience in community engagement and CSR activities.
• Good knowledge of data analysis and reporting practices.
• Familiarity with planning and supporting marketing campaigns and promotions.
• Understanding of marketing, commercial, and pricing management principles.
• Ability to support project coordination and implementation activities.
• Understanding of the organization’s business context and operations.

Responsibilities

• Implement CSR policies, governance frameworks, and sustainability initiatives aligned with RTA's objectives.
• Plan and follow up on CSR programs and community initiatives including road safety and social responsibility.
• Coordinate with internal units to develop annual CSR and community engagement plans.
• Support strategic marketing and CSR plans by integrating community engagement, sustainability, and national identity initiatives.
• Evaluate the effectiveness and impact of CSR initiatives and recommend improvements.
• Identify community needs and partnership opportunities to support targeted CSR initiatives.

Skills

CSR strategy

Community engagement

Data analysis

Reporting

Stakeholder coordination

Project coordination

Education

Bachelor's degree in marketing, business administration

Job description

Job description

Strategy

• Implement CSR policies, governance frameworks, and sustainability initiatives aligned with RTA's strategic objectives and national agenda.
• Plan and follow up on CSR programs, campaigns, and community initiatives, including road safety and social responsibility initiatives for different community groups.
• Coordinate with internal organizational units to develop and execute annual CSR and community engagement plans aligned with Authority priorities.
• Support the implementation of strategic marketing and CSR plans by integrating community engagement, sustainability, and national identity initiatives.
• Evaluate the effectiveness and impact of CSR initiatives and recommend corrective actions and enhancement opportunities to optimize outcomes.
• Identify community needs, beneficiary groups, and partnership opportunities to support development of targeted CSR initiatives.

Operations

• Coordinate with government entities, NGOs, and external stakeholders to implement joint CSR and volunteer initiatives while ensuring alignment and avoiding duplication of efforts.
• Conduct market research, community studies, and performance analysis to assess CSR program effectiveness and measure corporate reputation impact.
• Monitor KPIs and prepare periodic reports on CSR initiatives, campaign performance, community engagement activities, and strategic outcomes.
• Support governance and compliance activities related to CSR initiatives, including budget utilization, logistics coordination, and adherence to relevant policies and procedures.
• Implement follow-up activities for CSR programs and ensure timely coordination with concerned departments and stakeholders.

Product / Process Improvement

• Analyse CSR initiatives, campaign data, and beneficiary feedback to identify service gaps and recommend improvement opportunities.
• Recommend enhancements to CSR processes, governance practices, and community engagement approaches to improve operational efficiency and service quality.
• Contribute to the development of innovation-focused CSR initiatives aligned with RTA strategic priorities and sustainability objectives.
• Coach and guide internal teams on CSR procedures, governance standards, and quality practices to support consistent implementation and continuous improvement.
• Stay updated on CSR, sustainability, and community engagement trends and support the use of digital and analytical tools to enhance reporting and program effectiveness.

• Bachelor's degree in marketing, business administration
• 6+ years in case of master's degree (8+ years in case of bachelor's degree) in related field
• Experience in community engagement and CSR-related activities
• Good knowledge of core data analysis and reporting practices
• Familiarity with planning and supporting marketing campaigns and promotional activities
• Understanding of marketing, commercial, and pricing management principles
• Ability to support project coordination and implementation activities
• General understanding of the organization’s business context and operations
• Familiarity with brand identity management and communication standards
• Basic knowledge of budgeting and financial planning processes
• Experience in content development and communication support
• Understanding of customer relationship management and customer experience practices
• Ability to identify market trends and support horizon scanning activities
• Good internal communication and coordination skills
• Ability to collaborate with stakeholders and support cross-functional integration activities