Specialist- Marketing and Campaigns

Roads and Transport Authority; Abu Dhabi; Presencial; AED 246.000 - 379.000; Tempo integral

Resumo da vaga

Roads and Transport Authority in Abu Dhabi is seeking a strategic Marketing Lead to craft and update a comprehensive plan aligned with organizational objectives and to drive digital and traditional campaigns. The role emphasizes audience segmentation, campaign execution across channels, analytics, and collaboration with internal teams and agencies to deliver measurable ROI.

You should hold a marketing degree with 5+ years in integrated campaigns, CRM, and data-driven optimization; experience

Qualificações

• Bachelor's or master's degree in marketing, digital media, or communications.
• 3+ years with master's; 5+ years with bachelor's in related area.
• Advanced expertise in planning, managing, and executing integrated advertising and marketing campaigns.
• Strong experience in CRM and customer experience strategies.
• Proven ability to monitor, analyze, and optimize digital campaign performance using data-driven insights.
• In-depth knowledge of marketing, commercial, and pricing management strategies.
• Expertise in content development, campaign messaging, and multi-channel communication planning.
• Strong background in media relations, corporate communications, and brand promotion activities.
• Experience managing campaign budgets, financial planning, and cost optimization initiatives.
• Advanced proficiency in systems, applications, and digital marketing tools.
• Ability to conduct horizon scanning and identify emerging market and consumer trends.
• Strong internal communication and cross-functional coordination capabilities.
• Expertise in social media strategy, online engagement, and audience growth initiatives.
• Proven ability to manage stakeholder relationships and collaborate with agencies, developers, and external partners.
• Strong analytical, reporting, and project management capabilities to ensure campaign effectiveness and ROI.

Responsabilidades

• Prepare and update a comprehensive marketing plan aligned with strategic objectives.
• Conduct market research to classify beneficiaries, monitor innovations, and guide campaigns.
• Identify, segment, and target key audiences across online and offline channels.
• Plan and design promotional campaigns across agencies and sectors.
• Provide recommendations for tactical marketing initiatives to enhance engagement.
• Stay updated on emerging technologies and evaluate their use in marketing.

Conhecimentos

Strategic marketing

Market research

Audience segmentation

Campaign optimization

CRM & CX

Analytics & ROI

Stakeholder management

Social media strategy

Budget management

Cross-functional coordination

Formação

Bachelor's or Master's in Marketing/Digital Media/Communications

Ferramentas

CRM software

Descrição da vaga

Job description

Strategy

• Prepare and update a comprehensive marketing plan aligned with RTA's strategic objectives, incorporating emerging technologies, integrated marketing approaches and global best practices.
• Conduct market research to classify beneficiaries, monitor innovations, and guide integrated promotional campaigns across digital and traditional marketing channels.
• Identify, segment, and target key audiences across online and offline channels, leveraging beneficiary intelligence to optimize customer acquisition and retention.
• Plan and design promotional and advertising campaigns across agencies and sectors, aligning with business objectives and RTA's brand identity.
• Provide recommendations for tactical marketing initiatives that enhance uniqueness, effectiveness, and customer engagement.
• Stay updated on emerging technologies and evaluate their potential use in marketing and branding to future-proof campaigns.

Operations

• Coordinate the execution of marketing campaigns across SEM, SEO, email, newsletters, social media, as well as print media, events and on ground activations, ensuring alignment with corporate identity standards.
• Collaborate with the Customer Happiness Department and relevant internal teams to monitor and address customer complaints impartially and transparently through marketing channels, ensuring timely resolution and effective communication.
• Oversee social media channels, supervising content, and evaluating performance against engagement KPIs.
• Coordinate with contractors, vendors, advertising and media agencies by providing structured briefs and internal teams to ensure timely and quality delivery of campaign activities and content support within budget.
• Implement creative artwork requirements for marketing, advertising, and branding activities, ensuring adherence to institutional guidelines.
• Meet internal clients to capture objectives and requirements, translating them into creative solutions.
• Participate in campaign executions, ensuring compliance with approved promotion plans and achievement of targeted benefits.
• Administer vendor and budget controls, managing project records and financial accuracy for promotional activities.
• Design publications and promotional videos for the Authority and its institutions according to the needs of institutions and sectors.
• Prepare and design the annual report of the Authority's achievements in coordination with the concerned authorities.

Product / Process Improvement

• Design and run advanced performance analytics (A/B tests, attribution models, ROI metrics) to continually optimize paid media, creative assets, landing pages, and audience targeting.
• Establish and maintain governance over data protection, data quality, and compliance standards while producing executive dashboards and actionable insights.
• Analyze campaign outcomes, CPC/CPA/ROAS metrics, and customer journeys to refine strategies and maximize ROI.
• Promote public awareness of marketing channels and support initiatives that expand community access to RTA's campaigns and services.
• Apply AI-driven digital identity management, digital storytelling, AI-driven identity management techniques and UX/UI optimization to enhance customer experience and campaign conversions.

• Bachelor's degree/master's degree in marketing, digital media or communications
• 3+ years in case of master's degree (5+ years in case of bachelor's degree) in related area
• Advanced expertise in planning, managing, and executing integrated advertising and marketing campaigns
• Strong experience in customer relationship management (CRM) and customer experience enhancement strategies
• Proven ability to monitor, analyze, and optimize digital campaign performance using data-driven insights
• In-depth knowledge of marketing, commercial, and pricing management strategies
• Expertise in content development, campaign messaging, and multi-channel communication planning
• Strong background in media relations, corporate communications, and brand promotion activities
• Experience managing campaign budgets, financial planning, and cost optimization initiatives
• Advanced proficiency in systems, applications, and digital marketing tools
• Ability to conduct horizon scanning and identify emerging market and consumer trends
• Strong internal communication and cross-functional coordination capabilitiesExpertise in social media strategy, online engagement, and audience growth initiatives
• Proven ability to manage stakeholder relationships and collaborate with agencies, developers, and external partners
• Strong analytical, reporting, and project management capabilities to ensure campaign effectiveness and ROI