Social Strategy

Create Group; Dubai; Hybrid; AED 923,000 - 1,661,000; Full time

Job summary

CREATE Group is seeking a freelance Social Strategist in Dubai to transform brand platforms into compelling social strategies. You will define channel behavior, content pillars, and launch roadmaps, while aligning with multiple international markets and stakeholders.

The role demands deep expertise in organic social and proven leadership across campaigns. Ideal candidates have 8+ years in Social Strategy, a strong portfolio of channel-native strategies, and comfort working across markets.

Qualifications

• 8+ years of experience in social strategy.
• Portfolio of channel-native strategies led by you.
• Fluent across the organic social landscape.

Responsibilities

• Translate brand platforms into social behaviour, content formats and engagement tactics, channel by channel.
• Audit competitors and category social behaviour and extract actionable insights.
• Write clear social visions, content pillars and launch roadmaps.
• Build content architectures for brands launching or relaunching on social.
• Provide creative teams practical direction on what works in-feed.
• Build channel and market architecture across multiple international markets with stakeholder approval.
• Synthesize research inputs into a single, strong point of view for the deck.

Skills

Social strategy

Channel-native strategies

Platform knowledge

Big-picture to detail

Organic social fluency

GCC experience

Availability Nov 2026

Job description

Freelance | Hybrid working Dubai | Available immediately

CREATE Group (https://creategroup.me/) connects brave and ambitious regional storytellers and blue chip global brands with their communities. Awarded Campaign Magazine's Digital Agency and Independent Creative Agency, and one of Adweek's fastest growing creative agencies globally, our work spans social, enterprise web platforms, and apps - always backed by data, culture, and content that moves people.

We're looking for an ambitious and talented, freelance Social Strategist, to help us transform brand platforms into a social strategy that people engage with. That means how the brand behaves on each channel, what it posts, and why it works in-feed.

What You'll Do

• Translate brand platforms into social behaviour, content formats and engagement tactics, channel by channel
• Audit how competitors and the category behave on social, quickly, and pull out insights the team can act on
• Write clear social visions, content pillars and launch roadmaps
• Build the content architecture for brands launching or relaunching on social
• Give creative teams practical direction on what works in-feed and what doesn't
• Build the channel and market architecture call across multiple international markets, with migration logic client stakeholders can approve in the room
• Synthesise multiple research inputs, audience, media, and social listening, into one point of view the deck stands on

What We're Looking For

• 8+ years in Social Strategy
• A portfolio of channel-native strategies you led, beyond one-off campaigns
• Working knowledge of platform behaviours and how they change by channel and market
• Comfortable moving between big-picture strategy and the detail of individual posts and formats
• You'll be fluent across the organic social landscape
• GCC experience preferred.
• Available from November 2026 onwards, working UAE hours if remote

We think without borders, so that everyone can belong.