Social Media Executive

Salt; Dubai; On-site; AED 67,000 - 134,000; Full time

Job summary

Salt in Dubai is looking for a Social Media Executive to join a fast-paced creative agency, driving social across client accounts and helping bring brands to life on social platforms.

This hands-on role requires understanding what makes content engaging and thriving in a busy agency environment.

1–3 years of experience, strong copy and a keen eye for trends will help you excel in this role within a dynamic Dubai agency setting.

Qualifications

• 1–3 years of social media experience, ideally in an agency.
• Strong understanding of platforms and what works on each.
• Keen sense of trends and online culture.
• Excellent copywriting and communication skills.

Responsibilities

• Support development and execution of social media strategies across client accounts.
• Manage day-to-day social media activity across platforms including Instagram, TikTok, Facebook, LinkedIn and X.
• Create and manage social media calendars, ensuring content is timely, relevant and on-brand.
• Write engaging social copy, captions and community responses.
• Collaborate with creative, content and account teams to develop engaging social-first content.
• Support influencer and creator activity where required.
• Monitor community engagement and respond to comments and messages.
• Track social performance and prepare basic reporting and insights.
• Research competitors, trends and relevant audience behaviours.

Skills

Social media strategy

Copywriting

Community management

Analytics

Trend spotting

Tools

Instagram

TikTok

Facebook/Meta

LinkedIn

X

Job description

We’re looking for a Social Media Executive to join a fast-paced creative/social agency in Dubai, working across exciting client accounts and helping bring brands to life across social platforms.

This is a hands-on role for someone who understands social, knows what makes content engaging and is comfortable working in a busy agency environment.

The Role:

• Support the development and execution of social media strategies across client accounts
• Manage day-to-day social media activity across platforms including Instagram, TikTok, Facebook, LinkedIn and X
• Create and manage social media calendars, ensuring content is timely, relevant and on-brand
• Write engaging social copy, captions and community responses
• Stay on top of social trends, platform updates, cultural moments and emerging content formats
• Work closely with creative, content and account teams to develop engaging social-first content
• Support influencer and creator activity where required
• Monitor community engagement and respond to comments and messages
• Track social performance and prepare basic reporting and insights
• Research competitors, trends and relevant audience behaviours
• Help identify opportunities to increase engagement, reach and brand relevance
• Support with shoots, content creation and campaign rollouts when required

About You:

• 1-3 years of social media experience, ideally within an agency environment
• Strong understanding of social media platforms and what works across each
• Naturally plugged into trends, creators, culture and online conversations
• Strong copywriting and communication skills
• Good eye for engaging content and social-first creative
• Organised and able to manage multiple accounts and deadlines
• Comfortable working in a fast-paced agency environment
• Commercially aware with a strong understanding of client needs
• Proactive, curious and keen to learn
• UAE or wider MENA experience is a plus

What’s on Offer:

• Opportunity to work within a growing Dubai agency
• Exposure to exciting local and international brands
• Opportunity to develop your social and content career within an agency setting