Freelance Social Strategy Lead — Dubai Hybrid

Create Group; Dubai; Hybrid; AED 923,000 - 1,661,000; Full time

Job summary

CREATE Group is seeking a freelance Social Strategist in Dubai to transform brand platforms into compelling social strategies. You will define channel behavior, content pillars, and launch roadmaps, while aligning with multiple international markets and stakeholders.

The role demands deep expertise in organic social and proven leadership across campaigns. Ideal candidates have 8+ years in Social Strategy, a strong portfolio of channel-native strategies, and comfort working across markets.

Qualifications

• 8+ years of experience in social strategy.
• Portfolio of channel-native strategies led by you.
• Fluent across the organic social landscape.

Responsibilities

• Translate brand platforms into social behaviour, content formats and engagement tactics, channel by channel.
• Audit competitors and category social behaviour and extract actionable insights.
• Write clear social visions, content pillars and launch roadmaps.
• Build content architectures for brands launching or relaunching on social.
• Provide creative teams practical direction on what works in-feed.
• Build channel and market architecture across multiple international markets with stakeholder approval.
• Synthesize research inputs into a single, strong point of view for the deck.

Skills

Social strategy

Channel-native strategies

Platform knowledge

Big-picture to detail

Organic social fluency

GCC experience

Availability Nov 2026

Job description

CREATE Group is seeking a freelance Social Strategist in Dubai to transform brand platforms into compelling social strategies. You will define channel behavior, content pillars, and launch roadmaps, while aligning with multiple international markets and stakeholders.

The role demands deep expertise in organic social and proven leadership across campaigns. Ideal candidates have 8+ years in Social Strategy, a strong portfolio of channel-native strategies, and comfort working across markets.