Social Media Strategy Manager, Abu Dhabi, UAE

Hanson Search Ltd; Abu Dhabi; Remote; GBP 37,000 - 62,000; Full time

Job summary

Hanson Search Ltd partners with a fast-growing organisation in Abu Dhabi to hire a Social Media Strategy Manager. This in-house role focuses on strategy, not generic digital marketing, and aims to grow an audience that genuinely cares about what the company does.

You will set the corporate social media strategy, plan content and editorial calendars, share news globally, and help senior leaders strengthen their online presence. Arabic language ability would be a strong advantage.

Qualifications

• Experience managing corporate social media for large organisations.
• Experience with international audiences and a clear company voice.
• Proven ability to grow engaged audiences beyond publishing volume.
• Arabic language skills are a strong advantage.

Responsibilities

• Set corporate social media strategy and decide how each platform should be used.
• Plan content and the editorial calendar, maintaining a consistent voice across channels.
• Share the company's news, achievements and story with global audiences.
• Help senior leaders build their own presence on social media.
• Grow the company’s following organically and maintain active audience conversations.
• Collaborate with communications and other departments to turn business news into engaging content.
• Track performance, report results and adjust strategy as needed.
• Stay updated on new platforms, features and formats.

Skills

Social media strategy

Content planning

Audience growth

Cross-functional collaboration

Arabic language

Job description

We are partnering with a fast-growing organisation in Abu Dhabi to hire a Social Media Strategy Manager. This in-house position focuses on driving engagement, managing content, and building an online community across key platforms. With a strong international presence and double-digit annual growth, it's a great time to join a thriving company.

The Role: Social Media Strategy Manager

This is a corporate social media role with a strong focus on strategy, rather than a general digital marketing job. You'll decide how the company shows up on social media, what it says, and how it grows an audience that genuinely cares about what it does, both in the UAE and internationally. Your main responsibilities will be:

• Setting the corporate social media strategy and deciding how each platform should be used
• Planning content and the editorial calendar, and keeping the company's voice consistent
• Sharing the company's news, achievements and story with audiences around the world
• Helping senior leaders build their own presence on social media
• Growing the company's following organically and keeping conversations with the audience going
• Working closely with the communications team and other departments to turn business news into content people want to read
• Tracking what's working, reporting on results and adjusting the approach as you go
• Keeping up with new platforms, features and formats

The Candidate: Social Media Expert

You'll have solid experience running corporate social media, either in-house at a large organisation or on corporate accounts at an agency. You'll be able to show how you've grown an engaged audience, not just how much content you've published. Experience working with international audiences is important, and you'll know how to keep one clear company voice while making content feel relevant in different markets. You're comfortable thinking big picture but still enjoy the hands-on work, and you're confident giving advice to senior people. Arabic would be a strong advantage.

We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policy here.