Social Media Manager

MINIMALIST; Dubai; On-site; AED 140,000 - 200,000; Full time

Benefits offered by this job

Health insurance

UAE visa

Annual flight ticket allowances

Growth opportunities

Job summary

MINIMALIST, based in Dubai, seeks an experienced Social Media Manager to lead strategic and operational social media initiatives across multi-channel campaigns, content creation, email blasts, and asset management. You will plan quarterly calendars, translate design concepts into compelling content, and manage assets.

Based at our Dubai HQ, you will drive user acquisition, engagement, and retention in a UAE luxury retail context, collaborate with design, CRM, and analytics teams, and lead a

Qualifications

• At least 5, preferably 7 years of experience in a managerial Digital Marketing position in a UAE-based eCommerce startup or UAE-based luxury goods/fashion/watches company.
• Understanding of Emirati culture and personality;
• Outstanding communication skills in English (verbal & written) with Arabic a significant advantage.

Responsibilities

• Plan and manage a quarterly, bi-annual, and annual content calendar and multi-channel social media campaigns.
• Implement, measure, and optimize social media strategy and campaigns.
• Translate design concepts into content and manage asset libraries and Hashtags.

Skills

Social media management

Strategic planning

Team leadership

Communication

English proficiency

Education

Bachelor’s degree

Tools

Klaviyo

G-Suite

Hootsuite

Job description

Job Description:

About us

Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style. With four stores now open in the UAE, we focus on simple yet sophisticated designs, with specifically our Arabic numeral watches being known for their timeless appeal. Minimalist believes in simplicity and uses only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality.

The Role:

As Social Media Manager (SMM) you will be handling the complete social media delivery and presence of the Minimalist. You will be responsible for both strategic and operational goals ranging from ideation to conceptualization and eventually implementation. This position is based at our headquarters in Dubai.

Responsibilities:

• Plan and create a quarterly, bi-annual, and annual holistic, multi-channel content calendar & social media strategy & campaigns that focus on user acquisition, engagement, and retention.
• Implement, measure, and optimize Social Media strategy & campaigns
• Independently translate design concepts and ideas into appropriate content.
• Create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers.
• Copywrite social media content and eMail blasts.
• Plan, send, measure, and optimize eMail blasts.
• Competitor, market, and industry research to recognize best practices, new trends, and channels.

Requirements:

As an ideal candidate, you will have:

• At least 5, preferably 7 years of experience in a managerial Digital Marketing position in a UAE-based eCommerce startup or a UAE-based luxury goods/fashion/watches company;
• Understanding of Emirati culture and personality;
• Hands-on experience with Instagram, Facebook, Snapchat, and running ads;
• Hands-on experience with Klaviyo, G-Suite, and relevant social media software (e.g. Hootsuite etc.);
• Ideally, experience with graphic design software (Adobe Suite);
• Ideally a Bachelor’s degree in a relevant field;
• Outstanding communication skills in English (verbal & written). Communication skills in Arabic are a significant advantage.

What we offer:

• Competitive salary with performance-based incentives;
• UAE visa and permits;
• Health insurance;
• Annual flight ticket allowances
• Growth and long-term development opportunities;
• Long-term perspective in a rapidly expanding, future-oriented organization;
• An engaging and challenging work environment with a motivated & professional team of specialists.