Social Media, Brand & Communications Manager

Fragorium; Dubai; On-site; AED 78,000 - 112,000; Full time

Job summary

Fragorium in Dubai seeks a Social Media, Brand & Communications Manager to build and strengthen brand presence across digital and offline channels. You will own brand building, positioning, and audience engagement, with responsibilities spanning content strategy, social media, and marketing collateral.

The role requires 5+ years of experience, strong B2B marketing skills, and the ability to translate business objectives into compelling brand communications for partners, distributors, and

Qualifications

• Minimum 5 years of relevant experience in social media management, brand management, marketing communications, or integrated marketing.
• Strong B2B marketing experience is essential, preferably in a business involving corporate clients, distributors, wholesalers, manufacturers, or business partners.
• Experience managing social media platforms, particularly LinkedIn and Instagram.
• Strong understanding of brand positioning, storytelling, content strategy, and audience engagement.
• Excellent copywriting, communication, presentation, and creative conceptualisation skills.
• Experience developing corporate presentations, brochures, company profiles, product catalogues, and marketing collateral.
• Familiarity with analytics tools, content scheduling platforms, Canva, Adobe Creative Suite, or similar applications.

Responsibilities

• Develop and implement brand strategies aligned with business objectives and long-term growth plans.
• Lead social media strategy across Instagram, LinkedIn, Facebook, TikTok, YouTube, and other platforms to strengthen B2B visibility.
• Create marketing materials, corporate profiles, brochures, product catalogues, and sales collateral with consistent messaging.
• Develop marketing campaigns that generate qualified leads and strengthen client relationships.
• Track brand and social media performance with analytics tools and prepare regular improvement reports.
• Coordinate with internal teams and external agencies to deliver high-quality content.

Skills

Social media

Brand management

Marketing comms

B2B marketing

Content creation

Copywriting

Brand storytelling

Presentations

Project management

Tools

Canva

Adobe Creative Suite

Job description

Job Title Social Media, Brand & Communications Manager

• Location: Dubai, UAE
• Salary: AED 7,000–10,000 per month
• Experience: 5+ years
• Industry Preference: Fragrance, perfumes, beauty, luxury lifestyle, B2B businesses

HAVE TO RELOCATE TO DUBAI(IF SELECTED)

Role Overview

We are looking for a creative, dynamic, and commercially minded Social Media, Brand & Communications Manager to build and strengthen our brand presence across digital and offline channels.

The ideal candidate will go beyond managing social media accounts and take ownership of brand building, brand positioning, marketing communication, and audience engagement. This person should be able to develop a consistent brand identity, create compelling brand stories, drive B2B marketing initiatives, and communicate the brand's value proposition effectively to business customers, partners, distributors, and other stakeholders.

We are looking for a proactive, energetic, and hands-on professional who brings fresh ideas, understands evolving market trends, and can translate business objectives into impactful brand and communication strategies.

Key Responsibilities

1. Brand Strategy & Development

• Develop and implement brand strategies aligned with business objectives and long-term growth plans.
• Strengthen brand positioning, identity, messaging, and differentiation in the market.
• Develop a consistent brand voice and visual identity across all marketing and communication channels.
• Create compelling brand stories that communicate the company's values, expertise, products, and competitive advantages.
• Identify opportunities to improve brand awareness, market perception, and customer engagement.
• Conduct competitor research and monitor market trends to identify opportunities for brand growth.

2. Social Media Strategy & Management

• Develop and execute social media strategies across Instagram, LinkedIn, Facebook, TikTok, YouTube, and other relevant platforms.
• Build a strong and consistent digital presence that reflects the brand's positioning and business objectives.
• Plan content calendars and oversee the creation of engaging posts, videos, reels, product showcases, and brand-led campaigns.
• Lead LinkedIn communication and content initiatives to strengthen B2B visibility, credibility, and business engagement.
• Monitor platform performance, audience engagement, and emerging trends to continuously improve content effectiveness.
• Coordinate with internal teams, designers, photographers, videographers, and external agencies to deliver high-quality content.

3. Brand Communications & Marketing

• Develop and manage brand communication across digital, print, and other relevant marketing channels.
• Create compelling marketing materials, company presentations, corporate profiles, brochures, product catalogues, and sales collateral.
• Ensure consistent messaging across websites, social media, email campaigns, presentations, and customer-facing materials.
• Develop communication strategies for product launches, company announcements, exhibitions, trade shows, and industry events.
• Support public relations, media outreach, partnerships, and other initiatives that strengthen brand visibility.
• Develop clear and persuasive messaging tailored to different audiences, including B2B clients, distributors, retailers, and business partners.

4. B2B Marketing & Business Support

• Develop marketing initiatives that support B2B business development, lead generation, and customer acquisition.
• Understand the needs of business customers and translate the company's products and capabilities into compelling value propositions.
• Collaborate with sales and business development teams to create marketing campaigns that generate qualified leads and strengthen client relationships.
• Support trade exhibitions, industry events, distributor engagement, and corporate presentations.
• Develop targeted communication for potential clients, channel partners, distributors, and existing business accounts.
• Use digital channels, particularly LinkedIn, to improve business visibility, strengthen credibility, and support commercial growth.

5. Campaign Management & Content Creation

• Conceptualise and execute creative brand campaigns across social media and other marketing channels.
• Oversee content production, including copywriting, creative briefs, visual concepts, product photography, and video content.
• Work with design and creative teams to ensure that all communication reflects the brand's positioning and quality standards.
• Manage external creative agencies, freelancers, influencers, and other marketing partners where required.
• Ensure campaigns are delivered on time, within budget, and in line with marketing objectives.

6. Performance Tracking & Optimisation

• Track brand and social media performance using relevant analytics and reporting tools.
• Monitor key metrics such as brand reach, engagement, audience growth, website traffic, lead generation, and campaign performance.
• Prepare regular reports with actionable recommendations to improve marketing effectiveness.
• Evaluate campaign outcomes and use data-driven insights to refine brand communication and marketing strategies.

Candidate Requirements

• Minimum 5 years of relevant experience in social media management, brand management, marketing communications, or integrated marketing.
• Demonstrated experience in building brands, developing brand identity, and executing marketing communication strategies.
• Strong B2B marketing experience is essential, preferably in a business involving corporate clients, distributors, wholesalers, manufacturers, or business partners.
• Proven experience managing social media platforms, particularly LinkedIn and Instagram.
• Strong understanding of brand positioning, storytelling, content strategy, and audience engagement.
• Excellent copywriting, communication, presentation, and creative conceptualisation skills.
• Experience developing corporate presentations, brochures, company profiles, product catalogues, and marketing collateral.
• Familiarity with analytics tools, content scheduling platforms, Canva, Adobe Creative Suite, or similar applications.
• Ability to manage multiple projects, coordinate with cross-functional teams, and work independently.
• Commercially aware, proactive, organised, and comfortable working in a fast-paced business environment.

Preferred Experience

• Experience in fragrance, perfumes, beauty, cosmetics, luxury lifestyle, FMCG, manufacturing, or related industries.
• Experience in the UAE or wider GCC market.
• Exposure to B2B lead generation, distributor marketing, trade shows, exhibitions, and corporate communications.
• Experience working with creative agencies, designers, photographers, and external marketing partners.

Ideal Candidate Profile

We are looking for a young, energetic, creative, and hands-on professional with a strong sense of brand aesthetics and business communication. The candidate should combine creative thinking with commercial understanding and be capable of independently driving brand-building initiatives rather than simply executing instructions or posting content.

The ideal candidate will understand how to build a brand, communicate its value proposition, strengthen its market presence, and support business growth through effective B2B marketing and integrated communications.