Social Media Manager

Agency Helix; Abu Dhabi Emirate; Sur place; AED 120 000 - 240 000; Plein temps

Résumé du poste

Agency Helix is seeking a highly creative, strategic Social Media Manager to lead our social media team, develop innovative content concepts, and oversee campaigns for a diverse client portfolio.

You will drive shoots, moodboards, shot lists, and production briefs, mentor junior members, coordinate with designers and copywriters, and ensure content meets brand identity. Strong Sprout Social proficiency and UAE market knowledge are required.

Qualifications

• Exceptional creativity with ability to translate trends into brand content.
• Strong planning and direction for shoots and content.
• Proven leadership of a social media team.
• Deep understanding of platform algorithms and engagement strategies.
• Excellent English writing and storytelling skills.
• Familiarity with AI-assisted content creation and productivity tools.

Responsabilités

• Develop original, engaging social media concepts and campaigns.
• Lead brainstorming and translate ideas into content plans.
• Create monthly content calendars and content pillars.
• Ensure content is innovative and on-brand.
• Identify trends and opportunities across platforms.
• Plan and coordinate photo/video shoots for client accounts.
• Develop moodboards, shot lists, storyboards, and briefs.
• Direct photographers and content creators; coordinate talent and locations.
• Review and approve content before client submission; manage team workload.
• Mentor junior team members and maintain quality standards.
• Coordinate with designers, copywriters, and account teams.
• Oversee publishing, community management, and reporting in Sprout Social.
• Monitor engagement, sentiment, and brand mentions; optimize performance.
• Lead client meetings, present strategies, and manage expectations.
• Ensure monthly reporting and timely delivery of deliverables.

Connaissances

Exceptional Creativity

Shoot Planning

Team Leadership

Social Media Strategy

Copywriting

AI & Digital Tools

Outils

Sprout Social

Description du poste

Agency Helix is looking for a highly creative, strategic, and experienced Social Media Manager to lead our social media team, develop innovative content concepts, and oversee the execution of social media campaigns for a diverse portfolio of clients.

The ideal candidate must have strong creative direction skills, hands‑on experience in content production and shoot planning, excellent organizational abilities, and the confidence to manage both clients and internal teams.

Key Responsibilities

• Develop original, engaging, and trend-driven social media concepts and campaigns.
• Lead creative brainstorming sessions and translate ideas into actionable content plans.
• Develop monthly content calendars, creative directions, and content pillars.
• Ensure content remains innovative, visually appealing, and aligned with each brand's identity.
• Identify emerging trends, formats, and creative opportunities across social media platforms.

2. Shoot Planning & Creative Direction

• Lead the planning and coordination of photo and video shoots for client accounts.
• Develop detailed moodboards, shot lists, storyboards, and production briefs.
• Provide creative direction to photographers, videographers, and content creators.
• Coordinate shoot schedules, locations, talent, props, and production requirements.
• Oversee content quality and ensure final assets meet the approved creative vision.
• Oversee and manage the daily activities of the social media team.
• Assign tasks, monitor workloads, and ensure timely delivery of content calendars and campaigns.
• Review and approve content, captions, creative briefs, and publishing schedules before client submission.
• Mentor junior team members and provide constructive creative feedback.
• Establish efficient workflows and maintain high standards of quality, consistency, and accountability.
• Coordinate with graphic designers, content creators, copywriters, and account management teams.

4. Social Media Management & Sprout Social

• Demonstrate strong, hands‑on proficiency in Sprout Social.
• Oversee content scheduling, publishing, community management, and reporting through Sprout Social.
• Manage publishing calendars, approval workflows, and account‑level activities.
• Monitor social media engagement, audience sentiment, and brand mentions.
• Utilize Sprout Social analytics to assess performance and identify opportunities for improvement.
• Ensure all client accounts are managed efficiently and consistently.

5. Client Management & Performance

• Lead client meetings, creative presentations, and content planning discussions.
• Present social media strategies, campaign concepts, and performance results.
• Manage client feedback, expectations, and approval processes.
• Oversee monthly reporting and recommend improvements based on performance insights.
• Ensure all social media deliverables meet agreed deadlines and quality standards.

• Exceptional Creativity: Ability to develop fresh, original social media concepts and translate trends into relevant brand content.
• Shoot Planning & Creative Direction: Strong experience in moodboard development, shot lists, storyboarding, and directing content production.
• Team Leadership: Proven ability to supervise, motivate, and develop a team of social media professionals.
• Sprout Social Expertise: Hands‑on experience with publishing, workflows, community management, analytics, and reporting.
• Social Media Strategy: Strong understanding of platform algorithms, content performance, audience behavior, and engagement strategies.
• Content Quality Control: Excellent attention to detail, brand consistency, and creative execution.
• Client Communication: Strong presentation skills, relationship management, and confidence in leading client discussions.
• Project Management: Ability to manage multiple client accounts, deadlines, and creative projects simultaneously.
• Copywriting: Strong English writing, editing, and storytelling skills.
• AI & Digital Tools: Familiarity with AI‑assisted content creation, creative research, and productivity tools.

Requirements

• Minimum 3–5 years of social media management experience, preferably within a marketing or advertising agency.
• Previous experience supervising a social media team.
• Proven portfolio demonstrating creativity, campaigns, and content production.
• Strong hands‑on experience planning and managing professional photo and video shoots.
• Proficiency in Sprout Social is highly preferred.
• Excellent English communication, copywriting, and presentation skills.
• Strong understanding of Instagram, TikTok, LinkedIn, Facebook, and X.
• Experience handling multiple client accounts simultaneously.
• Knowledge of the UAE/GCC market and social media landscape.
• Arabic language skills are an advantage.