Social Media Marketing Specialist

Confidential Careers; Dubai; On-site; AED 150,000 - 230,000; Full time

Job summary

Confidential Careers in Dubai, UAE, seeks a creative Social Media Specialist to manage the digital presence and personal branding of a senior business leader. The role emphasizes content strategy, digital storytelling, and audience engagement across major platforms.

You will plan monthly calendars, craft compelling content ideas, coordinate media capture, and ensure confidentiality. Strong English communication, discretion, and handling sensitive information are essential.

Qualifications

• Bachelor's degree in Marketing or related field.
• 4–10 years of experience in social media management or digital content creation.
• Proven experience managing professional or personal social media accounts.
• Strong understanding of Instagram, LinkedIn, Facebook, TikTok, and YouTube.
• Experience in content planning, digital storytelling, social media campaigns, and audience engagement.
• Knowledge of photography, videography, and short-form video content.
• Proficiency in Canva, CapCut, Photoshop, and video editing tools.
• Excellent English communication, copywriting, and presentation skills.
• Strong creativity, organization, and attention to detail.
• Ability to work independently, manage priorities, and meet deadlines.
• Discretion and confidentiality, with experience handling sensitive information.
• Experience managing social media for business leaders or public figures is a plus.

Responsibilities

• Develop and execute social media strategies to strengthen digital presence, personal branding, and audience engagement.
• Manage social media accounts across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other platforms.
• Plan and execute monthly content calendars aligned with branding objectives.
• Develop creative content ideas highlighting achievements, activities, events, and thought leadership.
• Maintain a consistent and professional brand image across platforms.
• Monitor interactions, engagement, and brand perception; ensure confidentiality.
• Coordinate photography, videography, and editing for social content.
• Stay updated on trends and best practices in social media.

Skills

Social media management

Personal branding

Content strategy

Digital storytelling

Audience engagement

Executive social media

Photography & videography

English copywriting

Attention to detail

Discretion & confidentiality

Independent working

Education

Bachelor's degree in Marketing

Tools

Canva

CapCut

Adobe Photoshop

Premiere Pro

Job description

We are looking for a creative, dynamic, and highly professional Social Media Specialist to manage and enhance the digital presence and personal branding of a senior business leader within a reputed UAE-based organization.

The ideal candidate should have strong experience in social media management, personal branding, content strategy, digital storytelling, and audience engagement.

The role requires creativity, attention to detail, excellent communication skills, and the ability to handle sensitive information with the highest level of professionalism and confidentiality.

Key Responsibilities

Social Media Management & Personal Branding

• Develop and execute social media strategies to strengthen digital presence, personal branding, and audience engagement.
• Manage and maintain social media accounts across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms.
• Plan and execute monthly content calendars aligned with branding objectives.
• Develop creative content ideas highlighting professional achievements, business activities, events, and thought leadership.
• Maintain a consistent and professional brand image across all social media platforms.

Content Creation & Digital Storytelling

• Create engaging content, including social media posts, stories, Reels, short-form videos, and promotional content.
• Develop compelling captions, creative concepts, and storytelling content tailored to different audiences.
• Coordinate photography, videography, and video editing requirements for social media content.
• Capture and develop content during business meetings, corporate events, public appearances, and other professional engagements, as required.
• Stay updated with the latest social media trends, content formats, and digital engagement strategies.

Digital Reputation & Audience Engagement

• Monitor social media interactions, audience engagement, and online brand perception.
• Ensure all published content aligns with the individual's professional image and communication style.
• Identify opportunities to improve visibility, engagement, and follower growth.
• Monitor emerging trends and recommend innovative content strategies.
• Maintain strict confidentiality regarding internal discussions, schedules, business activities, and unpublished content.

Social Media Analytics & Reporting

• Track and analyze social media performance, including reach, impressions, engagement, and audience growth.
• Prepare periodic reports highlighting social media performance and improvement opportunities.
• Conduct competitor benchmarking and analyze digital branding trends.
• Recommend data-driven strategies to improve content performance.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Media Studies, or a related field.
• Minimum 4–10 years of experience in social media management, personal branding, or digital content creation.
• Proven experience managing professional or personal social media accounts.
• Strong understanding of Instagram, LinkedIn, Facebook, TikTok, and YouTube.
• Experience in content planning, digital storytelling, social media campaigns, and audience engagement.
• Good knowledge of photography, videography, and short-form video content.
• Proficiency in Canva, CapCut, Adobe Photoshop, Premiere Pro, or similar creative tools.
• Excellent English communication, copywriting, and presentation skills.
• Strong creative thinking, organizational skills, and attention to detail.
• Ability to work independently, manage priorities, and meet tight deadlines.
• High level of professionalism, discretion, and confidentiality.
• Experience managing social media accounts for business leaders, entrepreneurs, public figures, or corporate executives will be a strong advantage.