Social Media Executive - Content and Community Management
GMG Gulf
Uma candidatura completa num minuto
Currículo e carta de apresentação personalizados, prontos a enviar.
Resumo da oferta
GMG is seeking a Creative Social Media Executive in Dubai to support content planning, publishing, and community engagement across brand channels. You will help strengthen GMG's online presence and ensure consistent messaging aligned with brand standards.
You'll collaborate with Marketing, Brand and Content teams, manage daily audience interactions, track performance with analytics, and contribute to paid social activities and content calendars.
Qualificações
- Practical knowledge of major social media platforms.
- Experience in content creation and copywriting.
- Ability to use publishing tools and analyze digital analytics.
- Ability to manage multiple content requirements while maintaining brand standards.
Responsabilidades
- Create and publish social media content per plans.
- Prepare copy, images, videos and stories; schedule posts.
- Coordinate publishing with Marketing and Brand teams.
- Develop content calendars and campaign plans.
- Engage with followers and monitor interactions.
- Track performance and generate regular reports.
- Support paid social campaigns and targeting.
- Manage digital asset library and content storage.
- Ensure content aligns with GMG brand guidelines.
- Operate across Instagram, TikTok, Facebook, X, LinkedIn, YouTube and Snapchat.
Conhecimentos
Ferramentas
Descrição da oferta de emprego
Social Media Executive - Content and Community Management Job Snapshot - Role: Social Media Executive - Location: Dubai, United Arab Emirates - Industry: Retail - Function: Marketing Communications - Experience: Not specified - Job Type: Full Time - Work Arrangement: On-site
GMG is looking for a creative and digitally focused Social Media Executive to support content planning, publishing, community engagement and social media performance across its brand channels. The role involves creating engaging social media content, coordinating campaign assets, managing daily audience interactions and monitoring digital trends. Working closely with Marketing, Brand and Content teams, you will help strengthen GMG 's online presence, grow audiences and maintain consistent communication across social platforms. You will also contribute to content calendars, support paid social media activities and analyze channel performance to identify opportunities for improvement. The successful candidate will have practical knowledge of major social media platforms, content creation, copywriting, publishing tools and digital analytics, along with the ability to manage multiple content requirements while maintaining brand standards.
Country: United Arab Emirates
City: Dubai
Industry: Retail
Function: Marketing Communications
Salary: Not disclosed
Gender: No Preference
Candidate Nationality: Not specified
Job Type: Full Time
Work Arrangement: On-site
Social Media Content Creation and Publishing - Create engaging content for GMG 's social media channels.
- Prepare social media copy, images, videos and stories according to approved content plans.
- Schedule and publish content across relevant digital platforms.
- Ensure posts follow agreed publishing timelines and campaign requirements.
- Adapt content to suit different social media audiences and platform formats.
- Maintain consistency in brand messaging and tone of voice.
- Review content before publication to ensure accuracy and alignment with brand guidelines.
- Coordinate timely delivery of planned social media activities.
Content Calendar and Campaign Planning - Contribute creative ideas to social media content calendars.
- Support the development of digital campaign plans.
- Recommend platform-specific content approaches based on audience behavior.
- Assist with planning content for brand campaigns and promotional activities.
- Coordinate publishing requirements with Marketing and Brand teams.
- Monitor content schedules to support timely campaign execution.
- Identify opportunities to improve content relevance and engagement.
- Support consistent communication across GMG 's social media channels.
Community Management and Audience Engagement - Monitor comments, messages and interactions across social media accounts.
- Respond to audience inquiries promptly and professionally.
- Maintain a positive and consistent brand voice during online interactions.
- Support day-to-day engagement with followers and online communities.
- Identify customer concerns or sensitive issues requiring further attention.
- Escalate relevant matters to the appropriate internal teams.
- Encourage constructive audience interaction through effective community management.
- Help maintain a professional and responsive social media presence.
Social Media Trends and Competitor Monitoring - Monitor developments across major social media platforms.
- Stay informed about emerging content formats and digital trends.
- Review competitor social media activity and content approaches.
- Identify relevant opportunities for creative content development.
- Recommend adjustments based on changing platform features and audience preferences.
- Share useful industry insights and platform updates with the wider team.
- Support the adoption of effective social media practices.
- Contribute ideas that help keep GMG 's content fresh and relevant.
Creative Production Coordination - Work closely with designers, videographers and copywriters.
- Coordinate creative asset requirements for social media posts and campaigns.
- Provide clear information about content formats and publishing deadlines.
- Review creative materials for consistency with brand standards.
- Support the preparation of images, videos and other digital content assets.
- Follow up with creative teams to ensure timely delivery.
- Help maintain consistency across visual and written social media content.
- Coordinate required content adjustments before publication.
Social Media Analytics and Performance Reporting - Track social media performance against established key performance indicators.
- Monitor audience reach across relevant channels.
- Analyze engagement levels and content interactions.
- Review follower and audience growth trends.
- Use native platform insights and web analytics tools to evaluate performance.
- Prepare regular reports highlighting channel results.
- Identify successful content formats and areas requiring improvement.
- Translate performance data into practical recommendations.
- Share findings with relevant Marketing and Brand stakeholders.
Paid Social Media Support - Assist with the preparation of paid social media campaign briefs.
- Support audience setup and targeting requirements.
- Help coordinate boosted posts and other basic paid social activities.
- Monitor campaign performance using available platform tools.
- Review relevant engagement and audience metrics.
- Communicate campaign observations to the responsible team members.
- Support alignment between paid social activities and approved campaign plans.
Digital Asset and Content Library Management - Maintain an organized library of social media content and creative assets.
- Ensure approved images, videos and copy are easily accessible.
- Apply appropriate version control to content files.
- Keep content records organized for future reference.
- Coordinate the storage of updated and approved creative materials.
- Support efficient retrieval and reuse of relevant digital assets.
- Maintain clear organization across campaign and publishing materials.
Brand Standards and Content Compliance - Ensure social media content follows GMG 's brand guidelines.
- Maintain the appropriate brand tone of voice across published materials.
- Review content for consistency with approved communication standards.
- Follow applicable legal and platform requirements.
- Identify content requiring clarification or further approval.
- Coordinate necessary corrections before publication.
- Support responsible and consistent brand communication across digital channels.
Social Media Platforms and Tools - Work with major social media platforms, including Instagram, TikTok, Facebook, X, LinkedIn, YouTube and Snapchat.
- Apply platform-specific publishing and engagement practices.
- Use native social media tools for content scheduling and publishing.
- Work with third-party scheduling and management platforms where applicable.
- Monitor channel activity using social media management tools.
- Support efficient execution of content and community management activities.
Social Media Platform Knowledge
- Working knowledge of major social media platforms and their best practices.
- Understanding of different content formats and audience expectations.
- Ability to adapt messaging for individual social channels.
- Awareness of platform updates and emerging digital trends.
- Familiarity with social media engagement and community management practices.
Content Creation and Copywriting
- Ability to create engaging content for social media audiences.
- Strong social media copywriting skills.
- Understanding of brand tone and messaging consistency.
- Ability to develop content ideas for different platforms.
- Basic graphic design capabilities.
- Basic short-form video editing skills.
- Familiarity with creative tools such as Canva, CapCut and Adobe Express.
Scheduling and Publishing Tools
- Knowledge of native social media publishing tools.
- Familiarity with Meta Business Suite.
- Understanding of third-party scheduling platforms such as Hootsuite, Sprout Social and Later.
- Ability to manage publishing calendars and content schedules.
- Attention to accuracy and consistency during content publication.
Analytics and Reporting
- Understanding of social media performance metrics.
- Familiarity with native platform analytics and insights.
- Knowledge of social listening practices.
- Ability to use web analytics tools for performance monitoring.
- Understanding of reach, engagement and audience growth indicators.
- Ability to interpret channel performance data.
- Confidence turning analytical findings into actionable recommendations.
Paid Social Media Fundamentals
- Basic understanding of paid social media activities.
- Familiarity with social media post boosting.
- Knowledge of audience targeting principles.
- Ability to support paid campaign setup and monitoring.
- Understanding of basic paid social performance indicators.
Community Management Skills
- Ability to manage comments and direct messages professionally.
- Strong written communication skills.
- Customer-focused approach to online interactions.
- Ability to identify issues requiring escalation.
- Understanding of appropriate brand communication practices.
- Ability to maintain a consistent and professional online presence.
Professional Competencies
- Creativity and attention to detail.
- Strong communication and collaboration skills.
- Ability to coordinate with multiple creative and marketing stakeholders.
- Effective time management and organizational abilities.
- Ability to manage content schedules and publishing deadlines.
- Analytical thinking and problem-solving skills.
- Willingness to learn new platforms, tools and content formats.
- Ability to balance creative requirements with brand standards.
- Commitment to accuracy, consistency and timely execution.
The Social Media Executive contributes to GMG 's digital marketing activities by supporting engaging content, effective community interaction and consistent brand communication. The role offers involvement in social media content creation, campaign coordination, digital analytics and audience development across GMG 's social media channels. By combining creative execution with performance monitoring, the position supports stronger brand visibility, audience engagement and continuous improvement in social media activities.
GMG is a global well-being company engaged in retailing, distributing and manufacturing a portfolio of international and home-grown brands across sports, everyday goods, health and beauty, properties and logistics. Under the ownership and management of the Baker family for more than 45 years, GMG has established partnerships with respected brands in the well-being sector. Operating across the Middle East, North Africa and Asia, GMG has introduced more than 120 brands across 12 countries. Its portfolio includes home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh and Klassic, alongside international brands including Nike, Columbia, Converse, Timberland, Vans, Mama Sita's and McCain. GMG 's vision is to inspire people to win in ways that make the world better.
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