Dubai Social Media Lead: Content & Community

GMG Gulf; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

GMG is seeking a Creative Social Media Executive in Dubai to support content planning, publishing, and community engagement across brand channels. You will help strengthen GMG's online presence and ensure consistent messaging aligned with brand standards.

You'll collaborate with Marketing, Brand and Content teams, manage daily audience interactions, track performance with analytics, and contribute to paid social activities and content calendars.

Qualifications

• Practical knowledge of major social media platforms.
• Experience in content creation and copywriting.
• Ability to use publishing tools and analyze digital analytics.
• Ability to manage multiple content requirements while maintaining brand standards.

Responsibilities

• Create and publish social media content per plans.
• Prepare copy, images, videos and stories; schedule posts.
• Coordinate publishing with Marketing and Brand teams.
• Develop content calendars and campaign plans.
• Engage with followers and monitor interactions.
• Track performance and generate regular reports.
• Support paid social campaigns and targeting.
• Manage digital asset library and content storage.
• Ensure content aligns with GMG brand guidelines.
• Operate across Instagram, TikTok, Facebook, X, LinkedIn, YouTube and Snapchat.

Skills

Social Media Platforms

Content Creation

Copywriting

Publishing Tools

Digital Analytics

Community Engagement

Campaign Planning

Brand Voice

Tools

Canva

CapCut

Adobe Express

Meta Business Suite

Hootsuite

Sprout Social

Later

Job description

GMG is seeking a Creative Social Media Executive in Dubai to support content planning, publishing, and community engagement across brand channels. You will help strengthen GMG's online presence and ensure consistent messaging aligned with brand standards.

You'll collaborate with Marketing, Brand and Content teams, manage daily audience interactions, track performance with analytics, and contribute to paid social activities and content calendars.