Transformational Product Manager - Digital Retail

GMG Gulf; Dubai; On-site; AED 220,000 - 360,000; Full time

Job summary

GMG Gulf in Dubai seeks a Transformational Product Manager to lead development and optimization of digital retail products and platforms, focusing on customer-centric digital solutions and improved shopping experiences.

You will work with stakeholders, UX/UI, and engineering in an Agile environment, applying AI in product management and using data analytics to drive continuous innovation and performance improvements across digital channels.

Qualifications

• At least 10 years of product management experience.
• Minimum 2 years applying AI in product management.
• Experience in retail/e-commerce product management preferred.
• Proven track record delivering customer-centric digital solutions.

Responsibilities

• Define and communicate product vision, roadmap, and development priorities.
• Translate objectives into practical product strategies aligned with goals.
• Prioritize backlog based on business value, customer needs, and feasibility.
• Develop user stories and acceptance criteria for development teams.
• Collaborate with UX/UI designers to improve retail customer journeys.
• Monitor analytics and KPI performance to identify improvements.
• Coordinate with cross-functional teams and stakeholders.
• Ensure features meet acceptance criteria and technical requirements.

Skills

Product management

AI in PM

Agile methodologies

Stakeholder engagement

Cross-functional collaboration

Data-driven decisions

UX/UI understanding

Analytics (GA, Tableau)

Tools

Jira

Trello

Tableau

Job description

Transformational Product Manager - Digital Retail

Role: Transformational Product Manager

Location: Dubai, United Arab Emirates

Industry: Retail

Function: Product Management

Experience: 10 years in product management, including 2 years working with AI in product management

Job Type: Full Time

Work Arrangement: On-site

GMG is seeking a Transformational Product Manager in Dubai, United Arab Emirates, to lead the development, enhancement, and optimisation of digital retail products and platforms. The role focuses on creating customer‑centric digital solutions that improve shopping experiences, strengthen operational efficiency, and support the organisation 's strategic objectives. Working closely with business stakeholders, development teams, UX and UI designers, and end‑users, the Transformational Product Manager will translate business requirements into actionable product strategies. This position requires extensive product management experience, strong knowledge of retail and e‑commerce operations, and the ability to guide digital product delivery through Agile methodologies. The successful candidate will also bring experience applying artificial intelligence within product management and using performance data to identify opportunities for innovation and continuous improvement.

Country: United Arab Emirates

City: Dubai

Industry: Retail

Function: Product Management

Salary: Not disclosed

Gender: No Preference

Candidate Nationality: Not specified

Job Type: Full Time

Work Arrangement: On-site

Key Responsibilities

• Define and communicate the product vision, strategic roadmap, and development priorities for digital retail solutions.
• Translate business objectives into practical product strategies aligned with organisational goals.
• Identify opportunities to improve digital platforms through market research, competitor analysis, and emerging technology trends.
• Ensure product development initiatives support customer experience and operational efficiency.
• Create, organise, and prioritise the product backlog according to business value, customer requirements, and technical feasibility.
• Develop clear user stories and acceptance criteria to guide development teams.
• Manage product priorities while balancing stakeholder expectations and available technical capabilities.
• Serve as the primary contact for product-related questions, clarifications, and decisions.
• Collaborate with UX and UI designers to develop intuitive digital solutions that improve retail customer journeys.
• Analyse customer feedback, market research, and user behaviour to identify product improvement opportunities.
• Apply customer insights to support the development of effective shopping experiences across digital channels.
• Consider omnichannel retail requirements when evaluating product features and enhancements.
• Work with software development teams to coordinate the delivery of new product features and platform improvements.
• Communicate business requirements and product expectations throughout the development process.
• Review and validate completed features against agreed acceptance criteria and technical requirements.
• Support effective collaboration between business stakeholders and technical teams to maintain alignment on product priorities.
• Establish relevant key performance indicators to evaluate digital product performance.
• Monitor product results using analytics tools and performance reporting.
• Use customer behaviour data and operational insights to support informed product decisions.
• Identify opportunities for continuous improvement based on product performance, customer needs, and business outcomes.

The position does not include direct supervisory responsibilities. However, the Transformational Product Manager is expected to provide functional expertise, coordinate with cross‑functional teams, and support effective decision‑making across product development activities. The role requires regular engagement with business stakeholders, technical specialists, and other relevant teams to ensure digital product initiatives remain aligned with organisational objectives.

Experience and Qualifications

• At least 10 years of professional experience in product management, as specified in the additional job requirements.
• Minimum 2 years of experience working with artificial intelligence in product management.
• Experience in retail or e-commerce product management is preferred.
• Proven experience developing and delivering customer‑centric digital solutions.
• Strong understanding of retail operations, digital customer journeys, and omnichannel strategies.
• Practical knowledge of Agile product development methodologies.
• Experience managing product backlogs, user stories, and acceptance criteria.
• Ability to evaluate business requirements alongside technical constraints and development priorities.

Functional and Technical Competencies

• Digital product strategy and roadmap development
• Product lifecycle management
• Agile methodologies and product delivery
• Jira and Trello
• Product backlog prioritisation
• User story development and acceptance criteria
• Google Analytics and Tableau
• Product performance measurement and KPI tracking
• Customer behaviour analysis
• UX and UI best practices
• Retail and e-commerce operations
• Omnichannel customer experience
• Artificial intelligence in product management
• Stakeholder engagement and negotiation
• Cross‑functional collaboration
• Data-driven product decision‑making

What GMG Is Looking For

The ideal candidate combines strategic product thinking with practical experience delivering digital solutions in a retail or e-commerce environment. Success in this position requires the ability to understand customer expectations, translate commercial priorities into product requirements, and work effectively with technical teams. Strong analytical capabilities, stakeholder management skills, and an understanding of digital retail trends are important for managing competing priorities and improving product performance.

Why Join GMG

This opportunity offers involvement in digital retail transformation initiatives within an international business operating across multiple consumer sectors. The role provides exposure to product strategy, customer experience optimisation, Agile delivery, and digital platform development. It also offers the opportunity to apply product management expertise to initiatives that support retail operations and customer engagement.

About the Company

GMG is a global well‑being company involved in retailing, distributing, and manufacturing international and home‑grown brands across sports, food, health, and consumer goods. Owned and managed by the Baker family, GMG operates through four principal business verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. The company has a presence across the Middle East, North Africa, and Asia and has introduced more than 120 brands into its markets. Its operations span retail, distribution, and consumer‑focused business activities.