Senior Executive - Integrated Marketing

GMG Gulf; Dubai; On-site; AED 156,240 - 223,200; Full time

Job summary

GMG in Dubai seeks a Senior Executive - Integrated Marketing to orchestrate cross‑channel campaigns, maintain brand consistency and coordinate with internal teams, agencies and partners. You will translate strategy into actionable plans for digital, PR, retail and events, monitor budgets, produce reports, and help optimise campaigns across GMG’s portfolio.

This role offers exposure to international brands and regional markets within a global group, with strong collaboration across commercial,

Qualifications

• Bachelor’s degree in Marketing, Business or related discipline is required.
• Strong experience delivering integrated campaigns across multiple channels.
• Proven ability to coordinate with agencies, vendors and internal teams.

Responsibilities

• Serve as a liaison between GMG and brand principals to ensure campaign alignment.
• Support planning and execution of integrated 360-degree marketing campaigns.
• Coordinate digital marketing, PR, retail activation, events and content activities.
• Develop campaign timelines, briefs, status updates and performance reports.
• Monitor budgets and ensure activities remain within approved financial limits.

Skills

Integrated marketing communications

Brand management

Client servicing

Stakeholder management

360-degree campaigns

Education

Bachelor's degree in Marketing, Business or related discipline

Job description

Overview

Senior Executive - Integrated Marketing in Dubai, United Arab Emirates is a Marketing and Advertising opportunity for an experienced professional skilled in integrated campaign execution, brand management, client servicing and stakeholder coordination. GMG is hiring a marketing specialist who can support 360-degree campaigns across digital, public relations, retail, events and content channels while maintaining strong alignment with brand principals.

Job Details

Location: Dubai, United Arab Emirates
Salary Range: 14,000-20,000 AED
Experience Required: 4-7 years
Job Type: Full-time

Role Context

The Senior Executive - Integrated Marketing will help coordinate brand communication and campaign delivery across GMG’s portfolio. The role connects internal commercial, creative and operational teams with brand principals, agencies, vendors and external partners to ensure that marketing plans are executed consistently and on schedule. This position has a direct impact on brand visibility, campaign performance and stakeholder satisfaction. The successful candidate will translate marketing strategies into coordinated activities, monitor budgets, prepare campaign reporting and help ensure that messaging remains consistent across every customer touchpoint.

Key Responsibilities

• Serve as a key liaison between GMG and brand principals to maintain campaign alignment and clear communication.
• Support the planning and execution of integrated 360-degree marketing campaigns.
• Coordinate digital marketing, public relations, retail activation, event and content activities.
• Develop campaign timelines, creative briefs, status updates and performance reports.
• Work with internal teams to ensure marketing deliverables are completed accurately and on schedule.
• Assist in managing advertising, creative, media, public relations and activation agencies.
• Maintain productive working relationships with external partners, vendors and service providers.
• Conduct market research covering industry trends, competitor campaigns and changing consumer behaviour.
• Convert market findings into practical recommendations for campaign and brand strategy improvements.
• Track campaign expenditure and ensure activities remain within approved financial limits.
• Support budget planning, cost monitoring and reconciliation of marketing expenses.
• Coordinate with senior management and business stakeholders to align communication priorities.
• Ensure brand messaging remains accurate and consistent across digital, retail and offline channels.
• Collaborate with writers, designers and content creators on advertisements, social media content, press releases and campaign assets.
• Review creative materials for alignment with brand guidelines and campaign objectives.
• Monitor campaign results using available marketing analytics and campaign management platforms.
• Prepare reports highlighting performance, progress, challenges and optimization opportunities.
• Collaborate with commercial and operational teams to connect marketing activity with wider business goals.
• Manage multiple projects and stakeholder requirements in a fast-paced portfolio environment.

Ideal Profile

• Bachelor’s degree in Marketing, Business or a related discipline.
• Four to seven years of relevant experience in integrated marketing communications, brand management or campaign delivery.
• Previous experience within retail, FMCG, sports, lifestyle or consumer-focused industries is preferred.
• Demonstrated expertise in client servicing and stakeholder relationship management.
• Strong understanding of integrated marketing campaigns across digital, public relations, events and retail channels.
• Experience preparing campaign briefs, timelines, reports and budget trackers.
• Familiarity with marketing analytics tools and campaign management platforms.
• Good knowledge of retail marketing, consumer activations and digital campaign execution.
• Ability to coordinate agencies, vendors, creative teams and internal stakeholders.
• Strong problem-solving skills with the ability to manage competing priorities.
• Detail-oriented approach combined with commercial and strategic awareness.
• Confident written and verbal communication skills.
• Ability to maintain brand consistency across multiple channels and business units.
• Strong organizational skills and the ability to manage several campaigns simultaneously.
• Collaborative working style suited to cross-functional teams.

Skills Set

• Integrated marketing communications
• Brand management
• Client servicing
• Stakeholder management
• 360-degree campaigns
• Retail marketing
• Digital campaign management
• Public relations coordination
• Event marketing
• Brand activations
• Creative briefing
• Campaign planning
• Marketing analytics
• Budget tracking
• Market research
• Competitor analysis
• Consumer behaviour insights
• Agency management
• Vendor coordination
• Content development
• Performance reporting
• Cross-functional collaboration

Why Join Us

This opportunity offers exposure to a diverse portfolio of established international and home-grown brands across sport, food, health and consumer sectors. The role provides broad involvement in integrated marketing campaigns, brand partnerships and multi-channel communication across regional markets. It is well suited to a marketing professional seeking greater ownership, portfolio experience and progression within a stable global organization. The position also offers the chance to work closely with commercial, operational and creative teams while contributing to campaigns that reach varied consumer audiences.

About the Company

GMG is a global well-being company that retails, distributes and manufactures a wide portfolio of international and home-grown brands. Its operations span GMG Sports, GMG Food, GMG Health and GMG Consumer Goods across the Middle East, North Africa and Asia. Under the ownership and management of the Baker family, GMG has introduced more than 120 brands into its markets and continues to expand its presence across consumer-focused sectors.